Influential Artist Development Program Honey Jam Plans 30th Anniversary Concert At Toronto's Massey Hall

Honey Jam is planning a sweet celebration this summer.

The Canadian artist development program, which focuses on uplifting female talent, is marking its 30th anniversary with a concert at Toronto's historic Massey Hall venue. Titled 'Inspirations,' it will be the program's first time showcasing at Massey Hall, and while performers are still to be announced, it promises to be a memorable night.

Founded in 1995 by Ebonnie Rowe (part of Billboard Canada Women in Music's industry spotlight), the program has been supporting immensely talented Canadian women for three decades. Alumni include some of Canada's biggest stars like Nelly Furtado and Jully Black, as well as the country’s buzziest emerging artists like LU KALA and Haviah Mighty.

"Our last big milestone, the 25^th anniversary in 2020, was during COVID, where all of our big plans had to be cancelled so we’re excited to make up for that and do it big for our 30th,” says Rowe.

Honey Jam focuses on building both career skills and self-esteem for artist participants, through songwriting camps, mentor cafes, artist talks and more. Last year's 16-artist cohort spanned Kelowna, B.C. to Charlottetown, P.E.I. and culminated with a showcase at TD Music Hall that featured tributes to Beyoncé and Sarah McLachlan.

Rowe adds that Honey Jam — like a lot of arts organizations and programs focused on supporting marginalized youth — is facing funding challenges.

"The political and economic climate is shifting but you don't survive against all odds for three decades if you buckle under a challenge so we're going to do everything we can to make sure that we can continue this impactful work fostering emerging artists."

To keep the concert accessible, Honey Jam plans for 1000 sponsored tickets to go toward youth from community groups, performing arts schools and music programs.

In addition to the concert, Honey Jam will host another anniversary party, "The Sweet Escape," on June 30 at Axis Club, and promises further anniversary activities still to be announced.

Honey Jam's 'Inspirations' concert takes place July 30 and will be hosted by CBC's Angeline Tetteh-Wayoe. Tickets are available now.

For information on contributing to the sponsored tickets, contact honeyjamtickets@gmail.com.