advertisement
Concerts

Influential Artist Development Program Honey Jam Plans 30th Anniversary Concert At Toronto's Massey Hall

Honey Jam has been supporting female artist development in Canada for 30 years, with program alumni including Nelly Furtado, Jully Black, Haviah Mighty and LU KALA.

Honey Jam founder Ebonnie Rowe (far left) with artists from the 2024 cohort.
Honey Jam founder Ebonnie Rowe (far left) with artists from the 2024 cohort.
Frame Five Media (@framefivemedia)

Honey Jam is planning a sweet celebration this summer.

The Canadian artist development program, which focuses on uplifting female talent, is marking its 30th anniversary with a concert at Toronto's historic Massey Hall venue. Titled 'Inspirations,' it will be the program's first time showcasing at Massey Hall, and while performers are still to be announced, it promises to be a memorable night.


Founded in 1995 by Ebonnie Rowe (part of Billboard Canada Women in Music's industry spotlight), the program has been supporting immensely talented Canadian women for three decades. Alumni include some of Canada's biggest stars like Nelly Furtado and Jully Black, as well as the country’s buzziest emerging artists like LU KALA and Haviah Mighty.

advertisement

"Our last big milestone, the 25th anniversary in 2020, was during COVID, where all of our big plans had to be cancelled so we’re excited to make up for that and do it big for our 30th,” says Rowe.

Honey Jam focuses on building both career skills and self-esteem for artist participants, through songwriting camps, mentor cafes, artist talks and more. Last year's 16-artist cohort spanned Kelowna, B.C. to Charlottetown, P.E.I. and culminated with a showcase at TD Music Hall that featured tributes to BeyoncĂŠ and Sarah McLachlan.

Rowe adds that Honey Jam — like a lot of arts organizations and programs focused on supporting marginalized youth — is facing funding challenges.

"The political and economic climate is shifting but you don't survive against all odds for three decades if you buckle under a challenge so we're going to do everything we can to make sure that we can continue this impactful work fostering emerging artists."

To keep the concert accessible, Honey Jam plans for 1000 sponsored tickets to go toward youth from community groups, performing arts schools and music programs.

In addition to the concert, Honey Jam will host another anniversary party, "The Sweet Escape," on June 30 at Axis Club, and promises further anniversary activities still to be announced.

advertisement

Honey Jam's 'Inspirations' concert takes place July 30 and will be hosted by CBC's Angeline Tetteh-Wayoe. Tickets are available now.

For information on contributing to the sponsored tickets, contact honeyjamtickets@gmail.com.

advertisement
The Weeknd at the "Mission: Impossible – The Final Reckoning" U.S. premiere held at Lincoln Center Fountain Plaza on May 18, 2025 in New York, New York.
Kristina Bumphrey/Variety

The Weeknd at the "Mission: Impossible – The Final Reckoning" U.S. premiere held at Lincoln Center Fountain Plaza on May 18, 2025 in New York, New York.

Rb Hip Hop

The Weeknd Appears to Do About-Face on Retiring Stage Name: ‘Imma Be Here Forever With You’

The artist born Abel Tesfaye said in 2025 that he'd "mastered" his alter ego and needed a new challenge.

Like a professional boxer who just can’t quit the ring, Abel Tesfaye can’t cut The Weeknd short. The singer revealed over the weekend that he’s reconsidered plans he announced last year to retire his stage persona. “It’s a headspace I’ve gotta get into that I just don’t have any more desire for,” he continues. “You have a persona, but then you have the competition of it all. It becomes this rat race: more accolades, more success, more shows, more albums, more awards and more No. 1s. It never ends until you end it.”

Tesfaye has been releasing music as The Weeknd since 2011, but last year when asked by Variety magazine to explain social media teasers for his then-upcoming Hurry Up Tomorrow album that read: “The Weeknd/ The End is Near/ 8 beautiful chapters in this story,” he said he was considering retiring the name after he wrapped up his already-on-the-books commitments.

keep readingShow less
advertisement