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Chart Beat

Max McNown Hits a New Peak on the Billboard Canadian Hot 100 With 'A Lot More Free'

The Oregon singer has been climbing the chart with his viral single, which has now cracked the top 50 for the first time landing at No. 32 thanks to a boost in digital sales.

Max McNown

Max McNown

Courtesy Photo

A rising country singer has hit a new peak on the Billboard Canadian Hot 100.

Max McNown's "A Lot More Free" climbs to No. 32 in its fourth week on the chart. The Bend, Oregon singer released "A Lot More Free" in 2023 and landed on Billboard's Emerging Artists chart with it.


Now, a year later, the song is making a mark on the Canadian Hot 100 and is poised to enter the U.S. Billboard Hot 100 — it sits at No. 5 on the Bubbling Under chart. McNown is also making a debut on the Canadian Albums chart this week with his April album Wandering, which features "A Lot More Free," at No. 68.

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The track's boost comes thanks to social media popularity translating into digital sales. Recent clips of McNown performing the song live have gone viral, including a clip from his September 24 show in Montreal.

@maxmcnown

Montreal, I’ll never forget last night. #fypシ゚viral #maxmcnown

McNown just finished a Canadian tour with Michael Marcagi, and his take on folk-country fits in alongside Marcagi and other breakout male singers of the last few years like Noah Kahan and Alex Warren, emphasizing anthemic choruses and acoustic strums. "A Lot More Free" also has some similarities to Benson Boone (who went to No. 1 this year), using dramatic pauses to highlight McNown's vocal power.

McNown's chart climb indicates that the Kahan effect doesn't seem to be waning anytime soon — and definitely not in Canada, where a love of folk-rock runs deep.

Elsewhere on the chart, Billboard Canada cover star Shaboozey ties the record for longest-running No. 1 with "A Bar Song (Tipsy)," while the Weeknd and Playboi Carti debut "Timeless" at No. 4.

There's a handful of other Canadian songs on the chart this week: country singer Josh Ross hits a peak with "Single Again" at No. 60, and Shawn Mendes' "Why Why Why" drops six spots to No. 67.

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Emerging pop singer Devon Cole moves up from No. 99 to No. 84 with friendship anthem "I Got You" in her second week on the chart. Jamie Fine's "You're Like" falls three spots to No. 85 and Quebec's Mike Demero re-enters with Zagata collab "Take Me Away" at No. 94.

Check out the full chart here.

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Val Blavatnik
Courtesy WMG

Val Blavatnik

Business News

Val Blavatnik to Oversee Warner Music Canada in New Role at Warner Music Group

Blavatnik will oversee Warner Music Canada as managing director of Warner Music North America, U.K. and Corporate Development at WMG. As part of a slew of executive announcements, Simon Robson will be leaving the company, while Alejandro Duque takes the top international role.

Val Blavatnik, the 28-year-old son of Warner Music Group majority owner and vice chairman Len Blavatnik, has been named managing director of Warner Music North America, U.K. and Corporate Development at the Warner Music Group, the company announced Friday (Sept. 25). In his new role the younger Blavatnik, who has held several roles at the company in recent years, and has been a board member since 2023, expects to “unify and drive business and operational strategy across these markets while guiding the company’s investment strategy to support growth,” according to a press release.

The Blavatnik announcement is part of a flurry of new executive announcements that CEO Robert Kyncl made this morning. In addition, Atlantic Music Group chairman/CEO Elliot Grainge will take on ADA in the U.S. as its new chairman, while Alejandro Duque, who has held the dual roles of president of Warner Latin and president of ADA since last July, has been named president of Warner Music International, adding Asia-Pacific and Europe, the Middle East and Africa under his oversight. (Duque will continue to oversee ADA outside the U.S.) Zach Friedman, currently COO at Atlantic Music Group, will add the title of vice chair of ADA U.S. to his resume.

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