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FYI

WMG Signs Next Big Thing: A Bundle Of Code

Poo-pooing old-school background and mood music libraries, Endel has created an app that blends neuroscience with what it calls generative sound that is designed to create personalised soundscapes for users depending on their requirements. So far the company has released five of 20 albums contracted under the deal for 2019.

WMG Signs Next Big Thing: A Bundle Of Code

By FYI Staff

Warner Music has become the first major label to sign a record deal for an algorithm.


The German mood music app Endel has released five of the 20 albums under contract for this year.

Poo-pooing old-school background and mood music libraries, Endel has created an app that blends neuroscience with what it calls" generative sound" that is designed to create personalised soundscapes for users depending on their requirements. The official site refers to it as “a cross-platform audio ecosystem”.

The app, currently available on smartphones and Amazon Echo, uses inputs such as the time of day and the weather to create certain sounds. So far, the five albums released have been called Clear Night, Rainy Night, Cloudy Afternoon, Cloudy Night and Foggy Morning, all based around different types of sleep.

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According to the company’s website, Endel’s core algorithm is based on circadian rhythms, pentatonic scale, and sound masking. “The sounds adapt to different inputs – like time of day, weather, heart rate, and location,” the pitch reads.

Investors to date include Amazon Alex Fund, Japanese entertainment firm Avex Group, Moscow VC tech incubator Impulse Ventures, angel investment firm Kima Ventures, DJ La Fleur, Techstars Music, and Major Lazer’s Jillionaire.

If successful, expect more algorithm-generated compositions to flood the market and even create scores for film and TV. Artificial intelligence is already used in picking hits, creating playlists and, to some degree, massaging live music and human-penned songs, so the skip from now to eternity is perhaps not such a long jump.

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The Beaches
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The Beaches

Rock

The Beaches Bring "Blame Brett" to 'Jimmy Kimmel Live!'

The Toronto quartet brought their viral single into their late night TV debut.

Following the viral success of "Blame Brett" in 2023, The Beaches have made their late night TV debut, performing their naming-and-blaming single on Jimmy Kimmel Live!

Though the Toronto band has been together for a decade, winning a 2018 Juno for Breakthrough Artist following their debut album, last yearmarked a watershed moment for the quartet. They traded their heavier rock sound for sleek new wave guitar tones and took back control of their career, deciding to release their new album, Blame My Ex, independently. (They co-wrote the album with Canadian artist and songwriter Lowell, who also has a credit on Beyoncé's newest hit.)

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