Walrus: Cool To Who

By Kerry Doole

Walrus - Cool To Who (Outside Music): This is the title track and first advance single and video from the Halifax quartet's second album, set for an Oct. 18 release on Outside Music.

In a label press release, songwriter and vocalist Justin Murphy terms it "a song about making plans in the night and not being able to keep them the morning." 

The video, produced by At Land (Nicole Cecile Holland and Sarah Greenwood) with the support of the StanceEast car club, stars Jackson Briggs, a Halifax based music producer described jokingly in the release as "a degenerate Instagram comedian." The video concept was born from Holland’s obsession with internet photos of squat poses in front of cars.

The fun clip complements a tune that showcases Walrus' melodic power pop meets psych style, with echo and reverb employed judiciously.

Cool To Who is the follow-up to Family Hangover, the group's highly-rated 2017 debut full-length. Back in 2017, the hard-touring band claimed that it had been banned from Avis Car Rental for exceeding the company's "unlimited kilometres" offer.

Walrus plays Evolve Festival in Moncton, July 19, and Crystal Lake Festival in Toronto, July 27.

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Publicity: Ken Beattie, Killbeat