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FYI

An Update From The Karma Box Co.'s Erin McDonald

Erin McDonald and Kat Rose are on a roll now with The Karma Box Co., a Canadian lifestyle subscription box filled with goodies that are sustainably sourced,

An Update From The Karma Box Co.'s Erin McDonald

By Karen Bliss

Erin McDonald and Kat Rose are on a roll now with The Karma Box Co., a Canadian lifestyle subscription box filled with goodies that are sustainably sourced, vegan or vegetarian, cruelty and chemical-free. The box is typically valued at three times the asking price, and the bonus is each sale benefits a charity.


To date, The Karma Box Co. has donated a portion of its proceeds to Zoological Wildlife Foundation, Daily Bread Food Bank, Oceana, Canadian Women’s Foundation, Meaghan’s Walk, Canadian Breast Cancer Foundation, and this season: The Nature Conservancy.

The pricing has changed since the company first started in early 2018, increasing by $10 to $79.95 per box, and there is no discount for a yearly subscription — but this is in Canadian dollars (aboutUS$60 ). They ship to Canada and the U.S. free of charge, and no longer to the U.K.  

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“Each season discovers a mix of six to eight full-sized, hand-picked, natural beauty brands, current fashion must-haves, fitness essentials, health-conscious eats and swoon-worthy home décor,” it reads on the web site.

There was recently an "unboxing" or "reveal," as it's termed, for the winter box: in other words, a spoiler alert.  The products McDonald and Rose selected are Anti Blue Light Glasses, by Shades Club; a large cozy scarf from The Karma Co.; All Natural Germ Away Mist, by Graydon Skincare; Turmeric Paste by Naledo Truly Tumeric; a soy candle “that is the perfect blend of gingerbread houses and elves on shelves,” by Arrow it Forward; Lash & Brow Growth Serum, by La Bloom Beauty; a tall Beasties mug, by Danica; and a four-pack of holiday cards designed by The Karma Co. 

The total value is more than $250.

Samaritanmag spoke with McDonald about the winter box, minor changes to the business, and dealing with the charities.

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Bruce Springsteen
Courtesy Photo

Bruce Springsteen

FYI

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Also this week: Charting UK rapper EsDeeKid's hype comes alive in Montreal, Diljit Dosanjh and Karan Aujla announce major Canadian concert dates and more.

The two biggest stories of the week were the Grammy Awards on Sunday and the appearance of The Boss and Tom Morello at an anti-ICE rally in Minneapolis. The events were linked thematically, given that many of the Grammy-winning stars added their voices to the protest against ICE violence.

Read these stories and more in this week's roundup of music biz headlines of the week from Canada and beyond.

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