advertisement
FYI

UMC Changes Include Naming JP Boucher To VP, Marketing

Universal Music Canada has announced two new hires and kicks JP Boucher up the ladder for being a good bloke, and for doing an excellent job.

 UMC Changes Include Naming JP Boucher To VP, Marketing

By FYI Staff

Universal Music Canada has announced two new hires and the promotions of JP Boucher to Vice President, Marketing, effective immediately. He will continue reporting to executive VP and GM Kristen Burke.


Boucher will oversee the company’s marketing, promotions and communications team.

Joining UMC in 2007, Boucher’s career within the company has steadily grown with roles including marketing manager, senior marketing manager/A&R development, and most recently, director, marketing & international.

In announcing Boucher’s appointment, Burke said, “JP has been an invaluable asset his entire UMC career to date.  His wealth of industry knowledge, natural leadership, and ability to deliver strategic and innovative campaigns that consistently push boundaries, will continue to ensure success.”

advertisement

Reporting to him are two new hires - Ashley Ballantyne, who will lead the communications team as Senior Director, and Brian Smiley, who joins the company as Director, Marketing.  In their previous roles, Ballantyne held the position of VP, marketing, communications & audience experience at Luminato Festival, and Smiley as Director, culture marketing at Red Bull.

The full team is now reporting to JP as follows:

  • Madelaine Napoleone, Director, Marketing
  • Brian Smiley, Director, Marketing
  • James Trauzzi, Sr. Manager, International Marketing
  • Brian Chick, Senior Director, National Promotion
  • Ivar Hamilton, VP, Catalogue Marketing
  • Ashley Ballantyne, Sr/ Director, Communications
advertisement
Céline Dion performing at the 1996 Olympics
Olympics

Céline Dion performing at the 1996 Olympics

Culture

Céline Dion and Beyond: 5 Classic Olympics Performances By Canadian Musicians

Ahead of Céline Dion's highly-anticipated comeback performance at the Paris Olympics, revisit these previous showstoppers by iconic Canadians like k.d. lang, Robbie Robertson, and Dion herself.

Superstar Céline Dion is set for a comeback performance at the Paris Olympics, but she isn't the first Canadian musician to step into the Olympic spotlight.

Since Olympics ceremonies began shifting towards showcasing the national culture of the host city — and booking celebrity entertainers to do so — Canadians have brought some major musical chops to the Olympic proceedings.

keep readingShow less
advertisement