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FYI

Sunday's 90 Minute Spectacle Just Added 40 More, Including Justin Bieber, Robbie Robertson and Schitt's Creek Cast

This Sunday's Food Banks Canada fundraiser just added another galaxy of Maple Music stars to the 90-minute event that is breathtaking in its scope, complexity, and unity of spirit.

Sunday's 90 Minute Spectacle Just Added 40 More, Including Justin Bieber, Robbie Robertson and Schitt's Creek Cast

By FYI Staff

Justin Bieber, Mike Myers, Ryan Reynolds, Serge Ibaka, Avril Lavigne, Kiefer Sutherland, Geddy Lee, Dallas Green, Morgan Rielly, Dan & Eugene Levy, Catherine O’Hara & Annie Murphy, David Foster, Robbie Robertson, Charlotte Cardin, Burton Cummings, and a Cirque du Soleil troupe are among the latest confirmed to appear on Sunday’s 90-minute Food Banks Canada fundraising spectacle that organizers are describing as the “biggest multi-platform broadcast event in Canadian history”.


Previously announced participants in the Stronger Together / Tous Ensemble broadcast include Céline Dion, Michael Bublé, Bryan Adams, Shania Twain, Sarah McLachlan, Howie Mandel, Jann Arden, Barenaked Ladies, Rick Mercer, Alessia Cara, Russell Peters, and Connor McDavid.

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Starting at 6:30 pm in all time zones (except NT at 7 pm), the complex special is being fed in both Canada’s official languages simultaneously across as many as 300 Canadian networks and regional broadcasters and 20+ on-demand and freemium streaming platforms.

The initiative, announced earlier this week by a coalition of 15 broadcasting groups is led by Bell Media, CBC/Radio-Canada, Corus Entertainment, Groupe V Média, and Rogers Sports & Media, and Insight Productions.

An ensemble cast “inspirational” song, co-written by Tyler Shaw and Fefe Dobson, is to be released on all music streaming platforms following the 90-minute broadcast with proceeds directed to the Canadian Red Cross.

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FYI

Fixing The News Business Means Learning To Think Differently (Guest Column)

Change is coming quickly to the news industry, and innovation has to come just as quickly.

This is the second part of a series of guest columnsseeking answers to the financial issues that have plagued Canadian news organizations.

My prescription for change is very clear. Stop trying to solve today's problems through yesterday's lens.

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