advertisement
FYI

SonReal: Have A Nice Day

The Vancouver-based hip-hop star generates major streaming and viewing numbers. Expect more with this catchy new cut that features his signature witty rhymes plus reggae-inflected vocals and a surreal video.

SonReal: Have A Nice Day

By Kerry Doole

SonReal - "Have A Nice Day" (Black Box Recordings/UMG): The Vancouver hip-hop artist known as SonReal (real name Aaron Hoffman) has been nominated for multiple Juno and MMVA Awards and has racked up Spotify and YouTube streams and views in the millions ("Can I Get A Witness" has 9.5M YT views). Expect those numbers to rise rapidly with the release of a video for this new cut, produced by Trevor Muzzy.


SonReal's signature is the free-flowing delivery of lines more witty and imaginative than most, and that skill is to the fore here. He rhymes "John Grisham," and "narcissism," with other names dropped including Walt Whitman and Tony Romo, while the positive vibe projected is welcome in these dark days.

advertisement

His raps are interspersed with easy on the ear reggae-tinged vocalizing, helping make the track a definite commercial contender. Further aiding the cause is a twisted but fun surreal video, directed by Peter Huang, in which SonReal's face is photoshopped onto the bodies of other people and dogs. 

Upcoming shows include the Safe & Sound Music Festival in New Westminster (Aug. 25) and at The Iceberg Alley Performance Tent, Mont-Saint-Pierre (Sept. 19).

 

Links

Website

Facebook

Instagram

Twitter

advertisement
GMINXR
Alt. Studio Lab

GMINXR

Music

New & Upcoming Canadian Albums: Punjabi-Canadian Producer GMINXR Drops 'Hit List' EP on 91 North Records

Also this week, Neil Young puts out the new documentary soundtrack, Coastal, and Tami Neilson has announced the new album, Neon Cowgirl. Check out the full release calendar here.

It's a holiday weekend, but Good Friday hasn't stopped the slew of releases on New Music Friday,.

Heading up notable new releases this week is GMINXR. Fresh from a Juno Awards performance, the internationally renowned Punjabi-Canadian producer now has his own release, Hit List, featuring Tegi Pannu and Zehr Vibe. It's out on 91 North Records, the label collaboration between Warner Music India and Warner Music Canada. The five-song EP is inspired by both golden era hip-hop and Punjabi folk music, and infused with GMINXR's trademark trap beats.

keep readingShow less
advertisement