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FYI

SonReal: Have A Nice Day

The Vancouver-based hip-hop star generates major streaming and viewing numbers. Expect more with this catchy new cut that features his signature witty rhymes plus reggae-inflected vocals and a surreal video.

SonReal: Have A Nice Day

By Kerry Doole

SonReal - "Have A Nice Day" (Black Box Recordings/UMG): The Vancouver hip-hop artist known as SonReal (real name Aaron Hoffman) has been nominated for multiple Juno and MMVA Awards and has racked up Spotify and YouTube streams and views in the millions ("Can I Get A Witness" has 9.5M YT views). Expect those numbers to rise rapidly with the release of a video for this new cut, produced by Trevor Muzzy.


SonReal's signature is the free-flowing delivery of lines more witty and imaginative than most, and that skill is to the fore here. He rhymes "John Grisham," and "narcissism," with other names dropped including Walt Whitman and Tony Romo, while the positive vibe projected is welcome in these dark days.

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His raps are interspersed with easy on the ear reggae-tinged vocalizing, helping make the track a definite commercial contender. Further aiding the cause is a twisted but fun surreal video, directed by Peter Huang, in which SonReal's face is photoshopped onto the bodies of other people and dogs. 

Upcoming shows include the Safe & Sound Music Festival in New Westminster (Aug. 25) and at The Iceberg Alley Performance Tent, Mont-Saint-Pierre (Sept. 19).

 

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Alvvays
Norman Wong

Alvvays

Rock

Happy Anniversary, Archie: Alvvays' Debut Record Gets a 10th Birthday Re-Issue

The Canadian jangle pop group's first album will be available on a new cerulean blue vinyl with an unearthed bonus track, as well as the ten original songs — including breakout single 'Archie, Marry Me' — that launched their career in 2014.

A major Canadian indie rock album turns 10 today (July 22), and the band is celebrating with a special re-issue.

Alvvays' self-titled debut helped the group break through on an international scale, propelled by jangly guitars, aloof vocals and an expertly catchy single. "Archie, Marry Me," with its soaring chorus and pleading lyrics, became a wedding song for a generation of ambivalent millennials, earnest and sardonic at the same time.

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