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Rapper SonReal Writes Thick Skin Anti-Bullying Song For Telus

Hey kids, stop bullying people” would not have been the most effective lyrical approach for Vancouver hip-hop artist SonReal to take on a song in support of Telus's #EndBullying campaign

Rapper SonReal Writes Thick Skin Anti-Bullying Song For Telus

By Karen Bliss

Hey kids, stop bullying people” would not have been the most effective lyrical approach for Vancouver hip-hop artist SonReal to take on a song in support of Telus's #EndBullying campaign for Anti-Bullying and Bullying Awareness Weeks (Nov 12 to 25).


Fortunately, the 33-year-old rapper born Aaron Hoffman didn’t have to compromise his art to work with such a large telecommunications corporation on an issue he finds important. "I've got thick skin but not as thick as they wanted," he begins "No More," drawing on his own experience, subjecting himself to public criticism each time he puts out a song or video.

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"I ain't too cool to be affected by the hate in the comments / And now my problems gettin' big like Christopher Wallace / And I wanna fight back without resortin' to violence / Got a message from a girl, told me, 'Artists like you get me through a tough day when it's heavy at school'/ I replied, 'Don't you let up,' but replies mess my head up / Come to think about it, maybe I am just like you."

He’s proud of “No More,” recorded at Toronto’s Metalworks with producers Pops and Trevor Muzzy, and feels it will be part of his live set for years to come. It’s available on Spotify, Apple Music and all other streaming platforms, with a music video launching soon. A portion of the song profits will be donated by his label Black Box Recordings to the Telus Friendly Future Foundation to support the #EndBullying program.

TELUS will also give $1 to support #EndBullying programs with every Telus Wise Digital Pledge made at telus.com/endbullying. “#EndBullying builds on TELUS’ long-term commitment to making the digital world a friendlier place,” the press material states.

According to a report called Young Canadians’ Experiences With Electronic Bullying, paid for by Telus, 42 percent of Canadian youth are affected by it monthly.

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Samaritanmag spoke with SonReal about partnering with Telus, creating the song, his own experience with cyber-bullies and the biggest bully of them all — Donald Trump.

Why do you feel a connection with this issue?

To be honest, I've probably written like three or four songs about this, but never actually got one that was strong enough for me to release to the world. Telus asked me to do – Continue reading Karen Bliss’s Q&A with SonReal on the SamaritanMag website.

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Cowboys Fringants
Cowboys Fringants
Cowboys Fringants
Chart Beat

Les Cowboys Fringants Debut ‘Merci ben!’ on the Billboard Canada AC Airplay Chart

The track from the Quebec band enters at No. 30 over a year after its release, picking up steam on the radio airwaves. Ariane Moffatt's “Jouer” also reaches a new peak, marking the second consecutive week with two charting French songs.

French-language music makes its mark on the Canadian charts this week.

Les Cowboys Fringants have made their latest Billboard debut with their song “Merci ben!” which arrives at No. 30 on the Canada AC chart for May 10. The country-folk track finds the band thanking its fans while reminiscing on its beginnings and milestones, from playing small bars to sold-out arenas. The track’s title is Quebec jargon for “Thank you very much!”

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