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Purity Ring: I Like The Devil

The electro-pop duo returns with a cut featuring a synth-y soundscape, clear vocals, and goth-tinged lyrics.

Purity Ring: I Like The Devil

By Kerry Doole

Purity Ring -  I Like The Devil (4 AD): It has been five years since Purity Ring's last album Another Eternity, so there is real anticipation about the release of a new record, WOMB, today (April 3).


I Like The Devil is the album’s final pre-release single, following the cuts Stardew, Peacefall and Pink Lightning.

The Canadian electro-pop duo comprises Megan James and Corin Roddick. On this track, James' clear vocals sit neatly atop a keyboards-heavy soundscape, to appealing effect, while the lyrics have a goth-accent – “lurk within her gleaming silhouette then seal in our wonder to ferment."

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The synth-pop glut of the past decade may be fading, but Purity Ring has the talent to go the distance. 

The band’s early summer North American tour dates have been postponed due to COVID-19, but  European tour dates are still skedded, for now at least. 

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Billboard Canada Partners with MMF Canada for Managers to Watch x Honour Roll 2026
Management

Billboard Canada Partners with MMF Canada for Managers to Watch x Honour Roll 2026

For the second consecutive year, Music Managers Forum Canada will award its Honour Roll recipients during Billboard Canada's Managers to Watch celebration, which takes place at SOUNDSTAGE at the W Toronto on June 11.

Billboard Canada and Music Managers Forum Canada (MMF Canada) are teaming up once again to celebrate the people behind the scenes driving the success of some of the most impactful Canadian music careers.

Today (May 5), Billboard Canada announces its partnership with MMF Canada for a second consecutive year to present its Honour Roll recognition as part of the 2026 Billboard Canada Managers to Watch ceremony. This year's edition of the event, which honours the unsung architects of the Canadian music industry, will take place during NXNE festival at SOUNDSTAGE at the W Toronto on June 11.

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