Purity Ring: I Like The Devil
The electro-pop duo returns with a cut featuring a synth-y soundscape, clear vocals, and goth-tinged lyrics.
By Kerry Doole
Purity Ring - I Like The Devil (4 AD): It has been five years since Purity Ring's last album Another Eternity, so there is real anticipation about the release of a new record, WOMB, today (April 3).
I Like The Devil is the album’s final pre-release single, following the cuts Stardew, Peacefall and Pink Lightning.
The Canadian electro-pop duo comprises Megan James and Corin Roddick. On this track, James' clear vocals sit neatly atop a keyboards-heavy soundscape, to appealing effect, while the lyrics have a goth-accent – “lurk within her gleaming silhouette then seal in our wonder to ferment."
The synth-pop glut of the past decade may be fading, but Purity Ring has the talent to go the distance.
The band’s early summer North American tour dates have been postponed due to COVID-19, but European tour dates are still skedded, for now at least.
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The Weeknd at Rogers Centre in Toronto on August 8, 2025.Hyghly Alleyne, Courtesy XO Records