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FYI

Prism Prize Video - PUP: Free at Last

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from a hard-edged Toronto band known for its original videos.

Prism Prize Video - PUP: Free at Last

By External Source

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from a hard-edged Toronto band known for its original videos.


PUP - Free at Last

PUP - which is an abbreviation for Pathetic Use of Potential -  is a Toronto rock band formed in 2010, originally under the name Topanga. It is composed of band members Stefan Babcock, Nestor Chumak, Zack Mykula, and Steve Sladkowski.

The Polaris Music Prize shortlisted combo has earned a growing international audence for its hard-edged sound, and has a reputation for creating compelling videos.

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The music video for Free at Last is actually a compilation of 253 covers of the song. The band posted lyrics along with chords to the unreleased song and allowed fans the chance to imagine what the song would sound like. The original hope for submissions was for only 15-20 covers, but that was surpassed with flying colours.  

 

CREDITS:

Directed & Produced by PUP, Jeremy, and Amanda

Edited by Jeremy & Nestor

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ShoShona Kish
Industry Spotlight

ShoShona Kish

Co-Founder

Proudest 2025 Achievement:

I am incredibly proud of the Ishkōdé Records family this year. Our artists and their music are the heart of everything we do, and witnessing their creativity, brilliance, and humanity shine has been radically inspiring. As a team, we are releasing nine full-length albums within this calendar year — a significant undertaking that speaks to both our commitment and our momentum. Beyond the sheer volume of artistic output, we celebrated the remarkable success of our artists as they toured across Canada and internationally, earned major award nominations and wins, topped charts and continued to grow their fan bases. What makes me proudest is that these achievements are not only professional milestones, but reflections of who our artists are as people — visionary, generous and grounded. To see them thrive artistically while also embodying such integrity and strength of spirit has been the most rewarding accomplishment of the year. I’m proud to be working with my incredible team to support artists who make the world a better place.

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