Prism Prize Video: Broken Social Scene - Boyfriends

By External Source

The 2019 Prism Prize for Best Canadian Music Video was awarded recently to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile prominent recent Canadian videos, including this one from a groundbreaking indie rock collective. Slaight Music is Patron Sponsor for the Prism Prize.

Broken Social Scene - Boyfriends

These days, finding the perfect .gif to express one’s emotion has become commonplace - and Broken Social Scene has upped the ante by creating a music video for their single “Boyfriends” entirely from .gifs to produce a cohesive message. The song was released on Valentine’s Day of this year, but acts more as an anti-love song, an ode to the current state of modern dating, complete with a word of caution. With lyrics such as “They say they’re gonna love you to the end of time. But they’re not, no they’re not,” it’s not exactly painting an optimistic point of view for the hopeless romantic. 

In a slightly tongue in cheek approach, the video edits together .gifs associated with love, while also including many excerpts which celebrate feminist thinking. 

Are you bummed about being single on Valentine’s Day? Let this video wash those blues away.

It is directed and edited by Jordan Allen (What GIFs).