Prism Prize Eligible Video: Prince Josh - The Joy

By External Source

The 2019 Prism Prize for Best Canadian Music Video was awarded to Kevan Funk, for his clip for Belle Game’s Low. We will continue to profile noteworthy Canadian videos, including this one from a Toronto-based producer, songwriter and DJ.

Prince Josh - The Joy

Prince Josh, born Josh McIntyre, is a producer, songwriter and DJ based in Toronto, Ontario. He is best known as half of the electronic pop duo Prince Innocence with singer Talvi Faustmann. He has produced for artists like Hodgy Beats and LA Limpa. Along with his own projects, he has scored music for documentaries on Virgil Abloh and Tau Lewis, and created original music for companies like MAC Cosmetics.

His song, and accompanying video for The Joy directed by Paul Johnson, has people recounting a night they had in which they could come together within a community. This speaks specifically about the clubbing community and the escapism that comes with it. The song has people speaking over a calming techno-style beat describing what “the joy” is to them. “The Joy is a bunch of misfits finding community in something that we all like.”

Shot in the streets, buildings, and clubs of downtown Toronto, this video takes a hedonistic look at the city's late-night club scene. The video gives viewers the feeling of the morning after a euphoric night out, where nothing mattered, with an unmatched energy. Something that needs to be felt to understand. 

Directed by Paul Johnson

Edited by John Gallagher

Cinematography by Diego Guijarro & Peter Hadfield

Produced by Cia Mellegers

Colourist: Ana Escorse

Assistant Camera: Felipe Lopez Gomez

Assistant Editor: Lia Han

Sound Mix: Dylan Frankland

Production Assistant: Daniel Bridger & Chasta Vavala

Featuring:

Geist

Jacques Greene

Ciel 

Rob Gordon

Teesh

Karim Olen Ash

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