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FYI

Prism Prize Eligible Video: Nature Of - Middle of the Morning

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from an Edmonton quartet.

Prism Prize Eligible Video: Nature Of - Middle of the Morning

By External Source

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from an Edmonton quartet.


Nature Of - Middle of the Morning

After meeting through the skateboard community of Edmonton, Alberta, Steve Schneider, Cole Switzer, Kyla Rankine, and Cam O'Neill formed Nature Of. Known in their hometown for their honest persona, and chill melodic songs, they have been making waves in the music industry.

Their latest release, Middle of the Morning off their most recent album, The Mean, is a song full of heart and longing that depicts a relationship in which time together is everything, with a video to follow suit. 

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The accompanying video begins with the introduction of characters who seem to be alone in the early morning. The video gives off the feeling of that 5am drive to the airport, with foggy skies and empty streets. It isn’t until the beat drops, that you see that each person is accompanied by another. The visuals play into the theme of the song, the idea that the time spent with one another before the world awakens is the most precious time spent. 

Produced by Mikl Jrdn

Directed by Jordan Clarke

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Elisapie
Leeor Wild

Elisapie

Streaming

Elisapie, BadBadNotGood, Jonathan Personne & More Join Campaign to Block Their Music Streaming in Israel: 'No Music For Genocide'

The new campaign highlights 400+ artists and labels that have geo-blocked and removed their music from the territory's streaming services in response to the Israel-Palestine conflict, including Canadian labels Constellation and Arbutus Records.

Artists and labels are geo-blocking their music from streaming in Israel, including many from Canada.

No Music For Genocide is a initiative asking artists, labels and rights-holders to pull their music from streaming platforms from Israel.

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