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FYI

Prism Prize Eligible Video: Ellis - Embarrassing

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos, including this one featuring a Hamilton singer/songwriter who is making a splash internationally.

Prism Prize Eligible Video: Ellis - Embarrassing

By External Source

The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos, including this one featuring a Hamilton singer/songwriter who is making a splash internationally.


Ellis - Embarrassing

Ellis is a musician from Hamilton, ON, a play on the initials of her real name, Linnea Siggelkow. Although she hasn’t been in the music scene for long her impact is strong and here to stay, and she has received international attention. Ellis brings you songs through a melancholic dream pop-lens unlike any other. 

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Her video for Embarrassing, directed by Max Taeuschel, is no exception. Featuring soft blue hues and shots filled with feathers, the video transports you to a different place. Even before the bulk of the lyrics kick into the song, the feeling of coming to terms with your actions comes into play. The track centers around the feeling of guilt and shame. Ellis says she is “basically calling my own damn self out for acting badly and hating to admit when I'm wrong." something that can be difficult to do. 

The track is featured on her debut full-length album, Born Again

Director: Max Taeuschel

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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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