Prism Prize Eligible Video: Daniela Andrade - Tamale
The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from a Montreal-based singer/songwriter that is a shortlisted nominee for the 2021 Prism Prize.
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The 2020 Prism Prize for Best Canadian Music Video was awarded to Peter Huang, for his clip for Jessie Reyez's Far Away. We will continue to profile noteworthy Canadian videos that were eligible for the Prize, including this one from a Montreal-based singer/songwriter that is a shortlisted nominee for the 2021 Prism Prize.
Daniela Andrade - Tamale
Daniela Andrade is a multi-talented Hondurian-Canadian, singer/songwriter from Montreal, QC. Andrade stepped into the music industry the way every teen knows how, by posting covers on YouTube. In March 2008, Daniela started covering artists like Beyonce, Nirvana, and Edith Piaf. Today, she has a total of 1.96 million subscribers and over 300 million views and counting!
Justin Singer is a multi-faceted artist known for his work in the music industry, specifically in music video work. Singer has worked with such artists as Sean Leon, Harrison, and Chastity.
Together, Daniela and Justin created the incredible visuals for Andrade’s 2020 single Tamale. The video opens up to a birds eye view of a long picnic style table with women surrounding the edges, filling and folding Tamales.
In an interview with FADER, Andrade explained the meaning behind the video and the ties it has to her Latina culture. “When I was a kid, my sisters and I would help my mom make tamales to sell to friends for some extra money to send back to our relatives in Honduras,” she said. “When I was writing Tamale, a lot of this imagery came to mind; women gathered, talking and cooking amazing food. I ran with the idea of a heightened reality where our tamales are in high demand, making money off them is a breeze, and we have enough to take care of our own. Heightened or not, the energy my mom and my sisters put into making them was always with a sense of empowerment, and that stayed with me.”
The video has tallied 850K views on YouTube, and is on the list of Top 20 nominees for the 2021 Prism Prize.
Directors - Justin Singer & Daniela Andrade
Editor - Justin Singer
DP - Nina Djacic
Producer - Amir Karimi
Production Manager - Scott McCuaig
AD - Jeff Hanley
Production Designer - Hope Little
Art Assistant - Charmaine Kachibaia
HMU - Arielle Park
HMU Assistants - Nicole Era, Kayla Caron
Stylist - Eric Richards
Stylist Assistant - Jane Bickford
Ronin Operator - Scottie Watson
AC - Bassem Azer
Gaffer - Dakota Mazzuca
Key Grip - Dillon Freel
Swing - Dave Morgado
Key PA - Gavin Quinn
PA - Theo Jung, Justin Campbell
Colourist - Clinton Homuth at ArtJail
Title Design - Luca Devinu
Production Company - Popp Rok
Executive Producer - Taj Critchlow
Executive Producer - Director X
Head of Production - Adam Palmer
Executive Assistant - Dean Rosen
J. Cole at Scotiabank Arena in Toronto on July 27, 2026. Gabriel Di Sante