advertisement
FYI

Pleasure Craft: Bag Down

Guitar and synths frame strong vocals on a well-produced slightly retro electro-pop cut.

Pleasure Craft: Bag Down

By Kerry Doole

Pleasure Craft - Bag Down (Independent): Pleasure Craft is the project of Toronto-based multi-instrumentalist, songwriter, and producer Sam Lewis. His chosen moniker may suggest he's inspired by yacht rock, but retro '80s-style synth-pop is a more accurate comparison point for his sound.


He made a mark last year with the track Work It Out, and this new single and video is equally strong. In a press release, Lewis says the song is an introduction to a character: he’s egotistical, aggressive, over-the-top and performative, but carrying around a suppressed, locked-up version of himself. “Saying that I have my bag down to me is saying I’ve got my shit together, I’m confident, I’m the best,” explains Lewis. “It’s this contrast between what I’m feeling and what I’m performing for the world.” 

advertisement

The cut features a nice blend of abrasive guitar and synths, backing vocals by Mingjia Chen, and Lewis' melodic voice that does possess an edge. Strong production values too, while a moody noir-esque accompanying video was filmed in Sudbury, and directed by Shawn Cosmo ((Rapport, After Funk, Knifey). Filmed in black and white, it features Lewis projecting what he calls “stereotypical masculine cowboy vibes.”

Pleasure Craft has a show at The Garrison in Toronto on December 16. Tix here

Links

Website

Facebook

Instagram

Twitter

Publicity: Heather Mueller

Management:  pleasurecraftmgmt@gmail.com

advertisement
Billboard's 40 Under 40 Is Coming to Canada
Business

Billboard's 40 Under 40 Is Coming to Canada

The prestigious list and celebration of the music industry's young leaders will launch in Canada on November 20, 2025. Nominations are open now.

Billboard Canada is celebrating the next generation of music industry leaders.

Billboard’s prestigious 40 Under 40 has long recognized the young executives and innovators shaping the global music business. Now, for the first time, Billboard Canada is bringing this recognition north of the border — highlighting the next wave of leaders driving the country’s evolving music industry.

keep readingShow less
advertisement