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Paul Manchin: Turn It Up

Ahead of a new album, the prolific pop songsmith releases a retro-sounding electro-pop cut showcasing his warm vocals.

Paul Manchin: Turn It Up

By Kerry Doole

Paul Manchin - Turn It Up (Independent): This Toronto pop singer/songwriter is a prolific recording artist, with at least 15 albums to his credit over the past two decades. A new album, 20/20, is expected early next year, and was produced at Peter Gabriel's famed Real World Studios in England.


Manchin has a warmly melodic voice, and this new track has a subtly ingratiating feel. The sound is strongly evocative of '80s electro-pop, complete with synths and drum machines.

It is no surprise to learn that his airplay-ready material has gained exposure on MTV, Bravo!, Sirius/XM and Galaxie. Collaborators on recent songs have included Moe Berg (The Pursuit of Happiness), Fergus Hambleton (The Sattalites), Black Jack, and Chin Injeti. Music supervisors would be smart to check out his catalogue.

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University of Alberta Study Finds 87% of Canadian Musicians View Generative AI ‘Negatively’
Photo by Erwi on Unsplash
Tech

University of Alberta Study Finds 87% of Canadian Musicians View Generative AI ‘Negatively’

The Western Canadian university surveyed 263 Canadian musicians about their thoughts on AI’s rampant rise and the use of streaming services as an artistic tool.

A new study from the University of Alberta surveyed 263 “working Canadian musicians,” asking them about their experiences working in the evolving music industry. As respondents discussed an increase in the industry’s tech advancements, namely generative AI, many were not optimistic.

Of the 142 participants who highlighted the rapid use of AI, 87% viewed it “negatively.” Many shared they are actively avoiding the tool in their music, with some explaining that it’s devaluing human-made work. As AI continues to affect the music industry, participants say that it’s becoming a challenge to bring in new listeners and earn a livable wage.

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