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FYI

Ontario Budget Favours Tech, TV and Film Producers

The Ontario PC government proposes to streamline the administration for its cultural media tax credit and certification programs, and to cut red tape for video game developers. Pictured here: Premier Doug Ford and Finance Minister Vic Fedeli tabling the budget in Queen's Park yesterday

Ontario Budget Favours Tech, TV and Film Producers

By David Farrell

Ontario’s Conservative Government released its first budget yesterday, and it offers plenty of promises as it also raises a lot of questions needing answers.


The chief pillars of the fiscal blueprint aim to slash the province’s $11.7B deficit by increasing tax revenues from the relaxation of booze and gambling laws and buffer the province’s economy as best it can from the inevitable downturn caused by declining business opportunities with China and the US.

More permissive liquor laws will benefit the live music sector; small tax changes help small and medium-sized businesses and tech entrepreneurs.

Culture industries are favourably acknowledged in the document, but the emphasis focuses on film, TV  and the video game industries. The government proposes to streamline its cultural media tax credit administration and certification programs, and cut red tape for video game developers.

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For the province’s music industry, arms-length provincial funding body Ontario Creates (formerly the Ontario Media Development Corp or OMDC) provides $15M in annual support through four (4) program streams to record labels, music publishers, music managers, artist entrepreneurs, music promoters, music presenters, and booking agents, and music industry trade, service, event and training organizations.

The budget document has the government stating it supports the Ontario Music Fund and that it will work with Ontario Creates to modernize the programs "to focus on activities that bring the biggest return to the province and refocus its investments in emerging talent to create opportunities to achieve success.”

The “biggest return” and the ambiguity of “refocusing its investments in emerging talents” could signal the government wishes to re-direct a more significant portion of the annual funds for foreign trade missions and higher yielding IP programs than is the case now. Whatever its intentions, CIMA’s president Stuart Johnston says he is ready and willing to consult with the government and lobby for its membership to ensure Ontario Creates’ music programs are protected and refined. In a phone call made while in transit last night, Johnston told FYI that the budget document raises questions about the music programs and he’s prepared to do whatever it takes on behalf of his constituency to answer them.

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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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