advertisement
FYI

Nielsen Canada 360 Music Report Findings

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide.

Nielsen Canada 360 Music Report Findings

By FYI Staff

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide.


To access the full report with expanded insights, contact paul.shaver@nielsen.com; meantime, a 15-page summary highlighting some key data can be downloaded as a pdf file here.

Among the findings we unearthed from an initial preview of the data:

– 93% of teens and 91% of millennials are streaming music online, compared to 71% of all Canadian listeners.

– Close to 70% of teens are listening using smartphones, 28% using tablets and 21% using branded headphones.

advertisement

– Teens and millennials are equal in their adoption of paying for a music streaming service, at 34%.

–  Among all Canadian music listeners, 66% listen to the radio to discover new music, 43% report discovery on streaming services and 36% from acquaintances.

–Terrestrial channels remain king, with 58% of music listeners listening to “over-the-air” radio at least once in a typical week (including 70% of listeners aged 45-54).

– Digital radio has limited penetration, with 7% of listeners tuning in in a typical week, and 6% streaming live broadcast radio from an app or website. Part of that relatively low adoption may be due to wireless-carrier contracts: 43% of the sample group said they would be interested in listening to AM/FM radio on a smartphone if it had no impact on their data plan.

– The top 5 places where people are streaming radio are:

1: 70% at home

2: 40% in the car

3: 27% at work

4: 11% on public transport

5: 10% at the gym

advertisement
Sobeys Stadium
Courtesy Photo

Sobeys Stadium

Concerts

Toronto's Bowl at Sobeys Stadium Concert Venue Goes Quiet in 2025

Jeff Craib of The Feldman Agency confirms that the venue at the site of the National Bank Open will "hit pause" for summer 2025.

Last year, a new concert venue was unveiled. In summer 2024, The Feldman Agency opened The Bowl at Sobeys Stadium, located at the site of Canada's biggest tennis tournament, the National Bank Open. It was a partnership between Tennis Canada and the Toronto-based talent and booking company.

Now, after one summer of shows, the venue has gone quiet.

keep readingShow less
advertisement