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FYI

Nielsen Canada 360 Music Report Findings

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide.

Nielsen Canada 360 Music Report Findings

By FYI Staff

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide.


To access the full report with expanded insights, contact paul.shaver@nielsen.com; meantime, a 15-page summary highlighting some key data can be downloaded as a pdf file here.

Among the findings we unearthed from an initial preview of the data:

– 93% of teens and 91% of millennials are streaming music online, compared to 71% of all Canadian listeners.

– Close to 70% of teens are listening using smartphones, 28% using tablets and 21% using branded headphones.

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– Teens and millennials are equal in their adoption of paying for a music streaming service, at 34%.

–  Among all Canadian music listeners, 66% listen to the radio to discover new music, 43% report discovery on streaming services and 36% from acquaintances.

–Terrestrial channels remain king, with 58% of music listeners listening to “over-the-air” radio at least once in a typical week (including 70% of listeners aged 45-54).

– Digital radio has limited penetration, with 7% of listeners tuning in in a typical week, and 6% streaming live broadcast radio from an app or website. Part of that relatively low adoption may be due to wireless-carrier contracts: 43% of the sample group said they would be interested in listening to AM/FM radio on a smartphone if it had no impact on their data plan.

– The top 5 places where people are streaming radio are:

1: 70% at home

2: 40% in the car

3: 27% at work

4: 11% on public transport

5: 10% at the gym

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LU KALA 'No Tears on this Ride' cover

LU KALA 'No Tears on this Ride' cover

FYI

New & Upcoming Canadian Album Releases: Fast-Rising Pop Star LU KALA Delivers a New EP

Also this week, acclaimed Indigenous electronic group The Halluci Nation release 'Path Of The Baby Face,' while hard rock heroes The Dirty Nil announce an upcoming release date. Check out the full release calendar here.

LU KALA continues her rise with a new EP this week.

No Tears On This Ride is the keenly anticipated new offering from the Congolese-Canadian pop dynamo. The big-voiced vocalist was honoured with the Rising Star award at last year's Billboard Canada Women in Music, and performances at the 2024 SOCAN Awards and opening for Cyndi Lauper further boosted her profile. The collection includes the new single "Work" with Shelailai as well as previous breakout hits like "Pretty Girl Era," "Hotter Now" and "Who's Gonna."

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