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FYI

Nielsen Canada 360 Music Report Findings

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide.

Nielsen Canada 360 Music Report Findings

By FYI Staff

Nielsen Music has just released its 5th annual study that offers a goldmine of actionable data from a sample group of more than 1,500 nationwide.


To access the full report with expanded insights, contact paul.shaver@nielsen.com; meantime, a 15-page summary highlighting some key data can be downloaded as a pdf file here.

Among the findings we unearthed from an initial preview of the data:

– 93% of teens and 91% of millennials are streaming music online, compared to 71% of all Canadian listeners.

– Close to 70% of teens are listening using smartphones, 28% using tablets and 21% using branded headphones.

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– Teens and millennials are equal in their adoption of paying for a music streaming service, at 34%.

–  Among all Canadian music listeners, 66% listen to the radio to discover new music, 43% report discovery on streaming services and 36% from acquaintances.

–Terrestrial channels remain king, with 58% of music listeners listening to “over-the-air” radio at least once in a typical week (including 70% of listeners aged 45-54).

– Digital radio has limited penetration, with 7% of listeners tuning in in a typical week, and 6% streaming live broadcast radio from an app or website. Part of that relatively low adoption may be due to wireless-carrier contracts: 43% of the sample group said they would be interested in listening to AM/FM radio on a smartphone if it had no impact on their data plan.

– The top 5 places where people are streaming radio are:

1: 70% at home

2: 40% in the car

3: 27% at work

4: 11% on public transport

5: 10% at the gym

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Oscar Voting, Nominations Announcement Delayed Again Due to L.A. Wildfires
Awards

Oscar Voting, Nominations Announcement Delayed Again Due to L.A. Wildfires

The Academy of Motion Picture Arts & Sciences has announced updates to its 2025 Oscars key dates and schedule of events due to the impact of the Los Angeles-area fires. The Oscar telecast is still set for March 2, but the nominations announcement is being delayed for the second time to Jan. 23 — and will now be held virtually. The Oscars nominees luncheon, always an A-list event, will not be held this year.

“We are all devastated by the impact of the fires and the profound losses experienced by so many in our community,” Academy CEO Bill Kramer and Academy president Janet Yang said in a joint statement. “The Academy has always been a unifying force within the film industry, and we are committed to standing together in the face of hardship.

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