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FYI

Music BC's Ambitious Programs For 2018

Two new studies plan to convince governments that the music scene produces a big economic benefit to the province, and the music org also has plans to create synergies with other Pacific coastline music hubs in the US.

Music BC's Ambitious Programs For 2018

By FYI Staff

The turnout for Music BC’s AGM on Jan. 16 was strong and the meeting included discussions on future funding, two new economic impact studies, and plans to develop ties with music hubs in the US.


First off, Music Canada Live, FACTOR, Creative BC, the provincial government and the City are co-funding a Nordicity study detailing the economic impact of BC’s live music sector, and a parallel Vancouver Music City initiative, co-funded by Music Canada Live and conducted by Sound Diplomacy, aims to develop a strategy to help maintain a healthy music economy in the Pacific Rim city.

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As with other cities, escalating commercial rents increasingly threaten the profitability of live music venues.

Discussions also centred on an ambitious plan to develop commercial ties with music hubs in the Pacific Northwest that includes San Francisco, Portland and Seattle.

According to a 2009 study, conducted by Music Canada using PWC, the estimated total economic output, GDP, and employment generated from spending in BC in 2009 was $47.5M, $26.9M and 570 jobs respectively. Wages and salaries amounted to $21.5M and government revenues generated from economic activity were approximately $5.2M.

Ash Kelly at CBC News has the details.

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Rapper Drake is seen courtside during first half a game between the Toronto Raptors and the Golden State Warriors at Scotiabank Arena on January 13, 2025 in Toronto, Canada.
Cole Burston/Getty Images

Rapper Drake is seen courtside during first half a game between the Toronto Raptors and the Golden State Warriors at Scotiabank Arena on January 13, 2025 in Toronto, Canada.

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As a Toronto Raptors ambassador, Drake is a staple in his pair of courtside seats at Scotiabank Arena throughout the regular season.

However, for the Raptors season finale against the Brooklyn Nets on Sunday (April 12), Drizzy’s seats were noticeably left open. The 6 God opted for some Iceman album promo, as the seats were turned into a frozen tundra bedazzled with icicles.

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