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FYI

Music BC's Ambitious Programs For 2018

Two new studies plan to convince governments that the music scene produces a big economic benefit to the province, and the music org also has plans to create synergies with other Pacific coastline music hubs in the US.

Music BC's Ambitious Programs For 2018

By FYI Staff

The turnout for Music BC’s AGM on Jan. 16 was strong and the meeting included discussions on future funding, two new economic impact studies, and plans to develop ties with music hubs in the US.


First off, Music Canada Live, FACTOR, Creative BC, the provincial government and the City are co-funding a Nordicity study detailing the economic impact of BC’s live music sector, and a parallel Vancouver Music City initiative, co-funded by Music Canada Live and conducted by Sound Diplomacy, aims to develop a strategy to help maintain a healthy music economy in the Pacific Rim city.

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As with other cities, escalating commercial rents increasingly threaten the profitability of live music venues.

Discussions also centred on an ambitious plan to develop commercial ties with music hubs in the Pacific Northwest that includes San Francisco, Portland and Seattle.

According to a 2009 study, conducted by Music Canada using PWC, the estimated total economic output, GDP, and employment generated from spending in BC in 2009 was $47.5M, $26.9M and 570 jobs respectively. Wages and salaries amounted to $21.5M and government revenues generated from economic activity were approximately $5.2M.

Ash Kelly at CBC News has the details.

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Alex Johnson
Courtesy Photo

Alex Johnson

Business News

Alex Johnson Named Executive Director at The Unison Fund

Johnson succeeds the Canadian music industry charity's previous executive director, Amanda Power.

Alex Johnson has been named The Unison Fund’s executive director. Johnson succeeds Unison’s previous executive director, Amanda Power.

With a track record of building national programs and leading major nonprofit campaigns, Johnson is stepping into the role at the Canadian music industry charity during a pivotal time for music workers nationwide.

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