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FYI

Music BC's Ambitious Programs For 2018

Two new studies plan to convince governments that the music scene produces a big economic benefit to the province, and the music org also has plans to create synergies with other Pacific coastline music hubs in the US.

Music BC's Ambitious Programs For 2018

By FYI Staff

The turnout for Music BC’s AGM on Jan. 16 was strong and the meeting included discussions on future funding, two new economic impact studies, and plans to develop ties with music hubs in the US.


First off, Music Canada Live, FACTOR, Creative BC, the provincial government and the City are co-funding a Nordicity study detailing the economic impact of BC’s live music sector, and a parallel Vancouver Music City initiative, co-funded by Music Canada Live and conducted by Sound Diplomacy, aims to develop a strategy to help maintain a healthy music economy in the Pacific Rim city.

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As with other cities, escalating commercial rents increasingly threaten the profitability of live music venues.

Discussions also centred on an ambitious plan to develop commercial ties with music hubs in the Pacific Northwest that includes San Francisco, Portland and Seattle.

According to a 2009 study, conducted by Music Canada using PWC, the estimated total economic output, GDP, and employment generated from spending in BC in 2009 was $47.5M, $26.9M and 570 jobs respectively. Wages and salaries amounted to $21.5M and government revenues generated from economic activity were approximately $5.2M.

Ash Kelly at CBC News has the details.

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Kristy Fletcher

Kristy Fletcher

Business

Kristy Fletcher On Supporting Canadian Music 'From Birth to Myth' at CARAS and MusiCounts: Interview

Amidst a record $1.4 million donation to support music education in Canadian schools, the president of MusiCounts and chief operating officer of CARAS will accept the Impact Award at Billboard Canada Women In Music 2026.

In her dual role as the president of MusiCounts and the chief operating officer of CARAS, the organization behind the Juno Awards and the Canadian Music Hall of Fame, Kristy Fletcher influences every stage of a Canadian musician's career.

Through music education charity MusiCounts, she's there at the beginning, providing access to instruments and musical education to give youth a chance to make music in the first place. At CARAS, she's able to foster and develop the industry and recognize artists at the Juno Awards. That continues all the way until the later stages of their career, when they become Hall of Famers.

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