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FYI

The Mouse That Roars: CTV's The Launch Partners With Disney

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode that goes behind the scenes with additional content.

The Mouse That Roars: CTV's The Launch Partners With Disney

By David Farrell

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode dubbed Just Launched that goes behind the scenes with additional content.


Various film tagged in promos for the series continue until the broadcast premieres Wednesday the 10th at 9 pm ET/PM on the Bell flagship channel. Disney will use both co-branded promos and brand sell spots to link to the series. Bell Media will produce three custom 90-second promos featuring an emerging artist from the show introducing an upcoming film along with the trailer. Each promo focuses on a different Disney or Marvel film. Disney will also run 30-second brand sell spots in the show.

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The Mouse will also work with emerging artists from The Launch to promote various films, including Vivian Hicks for Disney’s A Wrinkle in Time, The Static Shift for Marvel’s Avengers: Infinity War, and Jayd Ink for Marvel’s Black Panther.

Created for markets around the world, in each close-ended, hour-long episode of the music reality show, five unsigned emerging artists audition for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music acts and backroom power brokers.

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​Charlotte Cardin on the Billboard Women in Music red carpet on March 29, 2025 at the YouTube Theater in Los Angeles.
Billboard

Charlotte Cardin on the Billboard Women in Music red carpet on March 29, 2025 at the YouTube Theater in Los Angeles.

Awards

Charlotte Cardin Accepts Global Woman of the Year Award at Billboard Women in Music 2025

Representing as Canada's Woman of the Year, the Montreal pop star arrived in style at the Los Angeles event that also honoured Doechii, Gracie Abrams, Erykah Badu, Tina Knowles and more.

Charlotte Cardin is representing Canada on the global stage.

The Canadian pop singer was one of two Global Women of the Year honoured at Billboard Women in Music on Saturday (March 29) in Los Angeles.

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