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FYI

The Mouse That Roars: CTV's The Launch Partners With Disney

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode that goes behind the scenes with additional content.

The Mouse That Roars: CTV's The Launch Partners With Disney

By David Farrell

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode dubbed Just Launched that goes behind the scenes with additional content.


Various film tagged in promos for the series continue until the broadcast premieres Wednesday the 10th at 9 pm ET/PM on the Bell flagship channel. Disney will use both co-branded promos and brand sell spots to link to the series. Bell Media will produce three custom 90-second promos featuring an emerging artist from the show introducing an upcoming film along with the trailer. Each promo focuses on a different Disney or Marvel film. Disney will also run 30-second brand sell spots in the show.

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The Mouse will also work with emerging artists from The Launch to promote various films, including Vivian Hicks for Disney’s A Wrinkle in Time, The Static Shift for Marvel’s Avengers: Infinity War, and Jayd Ink for Marvel’s Black Panther.

Created for markets around the world, in each close-ended, hour-long episode of the music reality show, five unsigned emerging artists audition for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music acts and backroom power brokers.

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EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.
Courtesy of Girl Connected

EMPIRE's Tina Davis (left) and Girl Connected's Lola Plaku at Conversations with the Pros at Toronto Metropolitan University in Toronto on March 28, 2025.

Record Labels

EMPIRE President Tina Davis Gives Strategic Advice to Women in Music at Girl Connected's New Speaker Series

On Friday (March 28), the president of EMPIRE, the Bay Area-independent label and music company, came to Toronto for Conversation with the Pros offering tangible advice to the mentorship program's community. Davis also spoke to Billboard Canada about her impressive journey in the industry.

Girl Connected has launched a new series that connects the next generation of women in Canadian music with powerhouse executives for the global industry.

On Friday (March 28), Tina Davis, president of EMPIRE, sat down with Girl Connected founder and music industry veteran Lola Plaku at Toronto Metropolitan University for the first in-person Canadian edition of Conversations with the Pros (Billboard Canada was a supporting partner). The series brings in inspiring music industry figures from Girl Connected's international network to talk about their journeys and offer actionable information and advice to help the budding music professionals develop their skills and reach the next level of their careers.

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