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FYI

The Mouse That Roars: CTV's The Launch Partners With Disney

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode that goes behind the scenes with additional content.

The Mouse That Roars: CTV's The Launch Partners With Disney

By David Farrell

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode dubbed Just Launched that goes behind the scenes with additional content.


Various film tagged in promos for the series continue until the broadcast premieres Wednesday the 10th at 9 pm ET/PM on the Bell flagship channel. Disney will use both co-branded promos and brand sell spots to link to the series. Bell Media will produce three custom 90-second promos featuring an emerging artist from the show introducing an upcoming film along with the trailer. Each promo focuses on a different Disney or Marvel film. Disney will also run 30-second brand sell spots in the show.

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The Mouse will also work with emerging artists from The Launch to promote various films, including Vivian Hicks for Disney’s A Wrinkle in Time, The Static Shift for Marvel’s Avengers: Infinity War, and Jayd Ink for Marvel’s Black Panther.

Created for markets around the world, in each close-ended, hour-long episode of the music reality show, five unsigned emerging artists audition for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music acts and backroom power brokers.

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Celine Dion performing on the Eiffel Tower during the opening ceremony of the Paris 2024 Olympic Games Paris 2024 on July 26, 2024 in Paris, France.
Capture d'écran du CIO via Getty Images
Céline Dion se produisant sur la Tour Eiffel lors de la cérémonie d'ouverture des Jeux Olympiques de Paris 2024 Paris 2024 le 26 juillet 2024 à Paris, France.
Pop

Celine Dion Shocked Tiger Woods With Her Hole In One Lyric Change to Biggest Hit: Watch

The singer updated the ballad while answering a question about which one of her songs best represents her golf game.

Celine Dion scored a hole in one on Tuesday (March 4) after ESPN’s Marty Smith asked the singer which one of her classic hits best represents her golf game. Making an appearance at the TGL match between the Atlanta Drive GC and Jupiter Links Golf Club in Palm Beach Gardens, FL, Dion didn’t hesitate.

“Okay,” she laughed, tilting her head forward as fans shouted out requests from the audience. “The one that comes to… oh, some people have suggestions! But that’s good. I would say…,” she continued before busting into the indelible chorus from her Billboard Hot 100 No. 1 Titanic smash “My Heart Will Go On.”

This article was first published by Billboard U.S.

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