advertisement
FYI

The Mouse That Roars: CTV's The Launch Partners With Disney

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode that goes behind the scenes with additional content.

The Mouse That Roars: CTV's The Launch Partners With Disney

By David Farrell

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode dubbed Just Launched that goes behind the scenes with additional content.


Various film tagged in promos for the series continue until the broadcast premieres Wednesday the 10th at 9 pm ET/PM on the Bell flagship channel. Disney will use both co-branded promos and brand sell spots to link to the series. Bell Media will produce three custom 90-second promos featuring an emerging artist from the show introducing an upcoming film along with the trailer. Each promo focuses on a different Disney or Marvel film. Disney will also run 30-second brand sell spots in the show.

advertisement

The Mouse will also work with emerging artists from The Launch to promote various films, including Vivian Hicks for Disney’s A Wrinkle in Time, The Static Shift for Marvel’s Avengers: Infinity War, and Jayd Ink for Marvel’s Black Panther.

Created for markets around the world, in each close-ended, hour-long episode of the music reality show, five unsigned emerging artists audition for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music acts and backroom power brokers.

advertisement
The Weeknd at Rogers Centre in Toronto on August 8, 2025.
Hyghly Alleyne, Courtesy XO Records

The Weeknd at Rogers Centre in Toronto on August 8, 2025.

Rb Hip Hop

The Weeknd Sets a Record For Most Shows By a Canadian Artist at Toronto's Rogers Centre

The Weeknd played four shows on his After Hours Til Dawn Tour at the baseball stadium, and also set a record for most sold-out concerts by a solo male artist at the venue.

The Weeknd has made history in his hometown.

The artist born Abel Tesfaye has set a record for most shows by a Canadian artist at the Rogers Centre, the Toronto stadium that is also home to the Blue Jays. He also set a record for most shows at the venue by a male solo artist on the same tour.

keep readingShow less
advertisement