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FYI

The Mouse That Roars: CTV's The Launch Partners With Disney

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode that goes behind the scenes with additional content.

The Mouse That Roars: CTV's The Launch Partners With Disney

By David Farrell

CTV has partnered with Disney to promote its big-budget music reality series The Launch and augmented the run with a seventh episode dubbed Just Launched that goes behind the scenes with additional content.


Various film tagged in promos for the series continue until the broadcast premieres Wednesday the 10th at 9 pm ET/PM on the Bell flagship channel. Disney will use both co-branded promos and brand sell spots to link to the series. Bell Media will produce three custom 90-second promos featuring an emerging artist from the show introducing an upcoming film along with the trailer. Each promo focuses on a different Disney or Marvel film. Disney will also run 30-second brand sell spots in the show.

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The Mouse will also work with emerging artists from The Launch to promote various films, including Vivian Hicks for Disney’s A Wrinkle in Time, The Static Shift for Marvel’s Avengers: Infinity War, and Jayd Ink for Marvel’s Black Panther.

Created for markets around the world, in each close-ended, hour-long episode of the music reality show, five unsigned emerging artists audition for the opportunity to record and perform a new original song, mentored by a panel of internationally renowned music acts and backroom power brokers.

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Jully Black
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Jully Black

Concerts

Jully Black to Perform at Toronto's Casa Loma for Walk of Fame Summer Series

The R&B singer will kick off a series of concerts at the famed Toronto castle, while PartyNextDoor and Childish Gambino also set their sights on Canadian dates this summer.

There’s plenty of action to look forward to this summer across Canada.

Canada’s Walk of Fame and Toronto's Casa Loma, in partnership with Seeing Red Media, have combined forces to announce The Sunset Concerts, a series of concerts at the iconic Gothic castle. R&B singer and 2021 Walk of Fame inductee Jully Black will kick off the performances on June 11, joined by singer-songwriter J3M and hosted by Indigenous rights activist Autumn Peltier.

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