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FYI

MIDiA Research Predictions 2018: Post-Peak Economics

With 2017 drawing to a close and 2018 on the horizon, media analyst Mark Mulligan offers MIDiA’s 2018 predictions.

MIDiA Research Predictions 2018: Post-Peak Economics

By External Source

With 2017 drawing to a close and 2018 on the horizon, media analyst Mark Mulligan offers MIDiA’s 2018 predictions.


  • Post-catalogue – pressing reset on the recorded music business model: Revenues from catalogue sales have long underpinned the major record label model, representing the growth fund with which labels invested in future talent, often at a loss. Streaming consumption is changing this and we’ll see the first effects of lower catalogue in 2018. Smaller artist advances from bigger labels will follow.

  • Spotify will need new metrics: Up until now Spotify has been able to choose what metrics to report and pretty much when (annual financial reports aside). Once public, increased investor scrutiny on will see it focus on new metrics (APRU, Life Time Value etc) and concentrate more heavily on its free user numbers. 2018 will be the year that free streaming takes centre stage – watch out radio.

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  • Apple will launch an Apple Music bundle for Home Pod: We’ve been burnt before predicting Apple Music hardware bundles, but Amazon has set the precedent and we think a $3.99 Home Pod Apple Music subscription (available annually) is on the cards. (Though we’re prepared to be burnt once again on this prediction!) – Read in full here

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The Beaches performing at Billboard Canada's Women in Music Launch on June 5, 2024
Marc Thususka Photography

The Beaches performing at Billboard Canada's Women in Music Launch on June 5, 2024

Awards

The Beaches, Charlotte Cardin, Allison Russell Make the 2024 Polaris Music Prize Long List

The 40-album long list for the Polaris Prize, which awards $50,000 to the best Canadian record of the year features up-and-comers like punk group NOBRO and producer Bambii, plus rapper TOBi, and legends like Quebec group Karkwa and previous Heritage Prize winner Beverly Glenn-Copeland.

Some of the country's biggest breakthrough artists are in contention for the prestigious Polaris Music Prize.

The 40-album long list was revealed today (June 11) at Sonic Boom record store in downtown Toronto. It features some of the buzziest names in Canadian music, from The Beaches — who were recently awarded Billboard Canada Women in Music's inaugural Group of the Year award — to Grammy-winner Allison Russell, to Canadian Hot 100 charting acts like Charlotte Cardin and Talk, to underground mainstays like Cindy Lee, who had an organic breakthrough this year with Diamond Jubilee.

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