Media Beat: December 06, 2019

By David Farrell

What Was Said

“In a hypothetical scenario, what if Netflix releases a movie that is projected to open at $15 million, but only opens to $9 million?

“If that asset is perceived as a failure and then, four weeks later or five weeks later, I put it into an ecosystem where 50 million people watch it, it’s a giant hit for me. But now my consumer has been told by you [in the press] that is a failure, when that’s not the full business story.” — Netflix film chief Scott Stuber, Variety

David Bray summarises the latest Numeris PPMs

David Bray (David Bray & Partners) leads us through the most recent broadcast survey across five major markets. We know we're going to catch flack for including the CBC's numbers, but the pubcaster is a paid-up member of Numeris, which funds the survey, and we the taxpayers support the corp. The fact that it is leading in three of the five survey markets suggests a lot of Canadians like the brand and its radio personalities. A deeper dive into the numbers is available on the Bray & Partners website.

Without further ado, here are the latest Numeris PPM radio ratings spanning the thirteen weeks between Aug. 26 and Nov. 24.

Toronto:

Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.7% share for A12+ (up from 14.4%).

CHUM-FM grabs the #1 spot with ladies 25-54 delivering a 15.4% share (down from 16.1 %).

CBC Radio One holds the #1 spot for males 25-54, posting an 11.7% share (up from 11.5% in the last 13-week book), followed by BOOM-FM at 10.2 %.

CHUM-FM leads the way for M18-34 with a 12.5% share.

For F18-34, Virgin leads, posting a 15.3% followed closely by CHFI-FM at 14.7%.

Vancouver:

CBC Radio One grabs the #1 spot for A12+ with a 16.0% share of hours tuned (down from 16.9%). Taking top place for F25-54 was QM-FM, posting a 15.7% share (down from 17.3% last time out).

FOX grabs the lead for M25-54 listeners, delivering a 14.8% share (up from 13.1%). The FOX is well out in front for M18-34, with a 21.2 % share of hrs. tuned (up from 16.1%).

When it comes to Females 18-34 KISS takes top spot posting a 10.8 % share followed by Rock 101 with 10.3%

Edmonton:

NOW Radio takes #1 with A12+, posting an 8.9% share of hours tuned (down from 10.3%). NOW! Radio also has a top spot for F25-54, delivering a 16.0% share (down from 18.9 %).

The Bear tops the list for M25-54 with a 13.1% share (up from 8.6%). For M18-34, SONIC leads the way posting a 16.2%, followed by the BEAR with 15.1%.

NOW led with F18-34, delivering a 16.1% share.

Calgary:

CBC Radio One leads the way for A12+ with a 9.3% (up from 8.5%) Soft Rock 97.7 is popular with the ladies, taking #1 spot for F25-54 delivering an 8.6% share (down from 9.2%).

For M25-54, X92.9 rules with an 11.7% (up from 9.7%). X92.9 takes top spot for M18-34, delivering a 13.0%.

Wild 95.3 steps up and out front for F18-34 posting a 13.5% share.

Montreal:

CHMP 98.5FM is #1 for A12+ (Franco) with a 18.8% share (up from 14.9%).

For A12+ (Anglo) CJAD 800 is #1 with a 25.1% (down from 25.2%).

CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco), delivering a 21.2% share (up from 18.4%).

For F25-54 (Anglo), The Beat 92.5 is waaay out in front #1 with a 34.7% share (up from 33.0).

For M25-54 (Franco), CHMP is on top at 14.6% share (up from 11.7 %).

For M25-54 (Anglo), The Beat is #1 at 21.6%.