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FYI

Kayla Diamond: 50/50

Emotionally expressive vocals are complemented by imaginative production.

Kayla Diamond: 50/50

By Kerry Doole

Kayla Diamond - 50/50 (Slaight Music/Pheromone/Cadence): The new single from the Toronto pop singer/songwriter has burst out of the gate, notching the Top Indie Add on the DMDS/Yangaroo chart this week.


Deservedly so, for the track showcases Diamond's emotionally expressive voice in vivid fashion. The initially sparse production gradually swells in scope most effectively, so all the ingredients of a hit are in place here.

In a label press release, Diamond explains that "50/50 is a love song about you, the listener, versus a breakup song about a relationship between two people. The creation of 50/50 was a back and forth process between myself and producer Marty Martino (Honors, Down with Webster) throughout quarantine to perfect the vibe and really capture this song’s story."

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"Lots of people will hear this song and think it's just about a spoiled relationship, but to me it's so much more than that. It's about recognizing that you deserve better than what you're being given and summoning the courage to remove unwanted toxicity from your life. Sometimes you need to show yourself some love, even if it means hurting someone else."

The song was written by Amanda Cygnaeus, Teodor Runsiö, Frans Torell, and Sinai Tedros, and it clearly resonated with Diamond's own emotional past. Sample lyrics: "Are you done fighting over nothin’? Cause I’m done crying over something stupid."

50/50 follows up Diamond's 2020 tracks always been you and I should have listened to my friends. Her breakthrough song, 2017's Carnival Hearts, has been streamed over 5 million times, and it was followed by a Top 10 single, the anthemic What You’re Made Of.

Of note: Diamond's recent Covid-era wedding was profiled in the Toronto Star last month.

Links

Website

Instagram

Twitter

Facebook

Publicity: Erin Carroll, Cadence Music Group

Agent: Kathleen Reid for Feldman Agency

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Management: KL Management - Katrina Lopes

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Not By Choice on MuchOnDemand on MuchMusic in 2002.
Courtesy Photo

Not By Choice on MuchOnDemand on MuchMusic in 2002.

FYI

Obituary: Mike Bilcox of Ajax, Ontario Pop-Punk Band Not By Choice

Former drummer and now head of Round One Sports & Entertainment Liam Killeen pens this tribute to his former bandmate, with words from The Feldman Agency's Jeff Craib, Sum 41's Dave Baksh, Simple Plan's Chuck Comeau and more.

Mike Bilcox, lead singer and guitarist of Ajax, Ontario’s second most famous pop-punk band, Not By Choice, passed away on June 21, at age 48.

Mike started Not By Choice with his Ajax High School friend Glenn ‘Chico’ Dunning back in 1997. They had initially played a few shows under different names that may or may not be suitable for print, but our moniker came from Mike bothering his younger sister Chrissy at the dinner table. When she couldn’t take any more of his taunting, she promptly told her Mom, Pat, that he was annoying her – Pat yelled ‘Well, he’s your brother!’ to which Chrissy quickly replied ‘Yeah, not by choice!’. With that, a real band was born.

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