advertisement
FYI

Facebook Finds More Imaginary Humans

You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.

Facebook Finds More Imaginary Humans

By External Source

"You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.


"Last year, in Australia, Facebook claimed it could reach 1.7 million more 15 to 39-year-olds than the official population of the country. This year, according to AdNews, Facebook's reach has grown. They can now reach 1.85 million more 15 to 39's than there are.

"You gotta give them credit. They're doing an amazing job of improving their ability to reach imaginary people.

advertisement

"The really hilarious part is how Facebook justifies this nonsense by torturing the definition of what "reach" means, “Our reach estimator tool and census data are very different data sets, with different calculation methods, designed to show different results”  Oh, now I see -- different data sets. Yeah, yeah...

"Imagine the arrogance that believes anyone will accept this bullshit as an explanation.

"By the way, Facebook is being sued for their lying and their "different data sets" by advertisers who've been getting screwed for years."

– From Ad Contrarian blogger, author and public speaker Bob Hoffman's current newsletter.

advertisement
Sylvain Parent-Bédard at Just For Laughs press conference in Montreal on May 8, 2025.
Courtesy Photo

Sylvain Parent-Bédard at Just For Laughs press conference in Montreal on May 8, 2025.

Culture

Just For Laughs Returns To Montreal in 2025 Under New Ownership

Financial troubles caused the cancellation of the famed comedy fest last year, but it returns, under new ownership, in July. Headliners include Tom Segura, Russell Peters, Kumail Nanjiani and Mae Martin, plus all the well-known club show brands.

Just For Laughs is back in Montreal.

The long-running and influential comedy festival has announced its return for summer 2025 after a tumultuous few years.

keep readingShow less
advertisement