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FYI

Facebook Finds More Imaginary Humans

You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.

Facebook Finds More Imaginary Humans

By External Source

"You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.


"Last year, in Australia, Facebook claimed it could reach 1.7 million more 15 to 39-year-olds than the official population of the country. This year, according to AdNews, Facebook's reach has grown. They can now reach 1.85 million more 15 to 39's than there are.

"You gotta give them credit. They're doing an amazing job of improving their ability to reach imaginary people.

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"The really hilarious part is how Facebook justifies this nonsense by torturing the definition of what "reach" means, “Our reach estimator tool and census data are very different data sets, with different calculation methods, designed to show different results”  Oh, now I see -- different data sets. Yeah, yeah...

"Imagine the arrogance that believes anyone will accept this bullshit as an explanation.

"By the way, Facebook is being sued for their lying and their "different data sets" by advertisers who've been getting screwed for years."

– From Ad Contrarian blogger, author and public speaker Bob Hoffman's current newsletter.

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The Weeknd at Rogers Centre in Toronto on August 8, 2025.
Hyghly Alleyne, Courtesy XO Records

The Weeknd at Rogers Centre in Toronto on August 8, 2025.

Rb Hip Hop

The Weeknd Sets a Record For Most Shows By a Canadian Artist at Toronto's Rogers Centre

The Weeknd played four shows on his After Hours Til Dawn Tour at the baseball stadium, and also set a record for most sold-out concerts by a solo male artist at the venue.

The Weeknd has made history in his hometown.

The artist born Abel Tesfaye has set a record for most shows by a Canadian artist at the Rogers Centre, the Toronto stadium that is also home to the Blue Jays. He also set a record for most shows at the venue by a male solo artist on the same tour.

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