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FYI

Facebook Finds More Imaginary Humans

You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.

Facebook Finds More Imaginary Humans

By External Source

"You may remember last year when Facebook was widely ridiculed for claiming that it reached more people than exist. Well, not being satisfied with that, this year the gap between Facebook's claimed reach and the number of living, breathing humans has grown. No, you can't make this shit up.


"Last year, in Australia, Facebook claimed it could reach 1.7 million more 15 to 39-year-olds than the official population of the country. This year, according to AdNews, Facebook's reach has grown. They can now reach 1.85 million more 15 to 39's than there are.

"You gotta give them credit. They're doing an amazing job of improving their ability to reach imaginary people.

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"The really hilarious part is how Facebook justifies this nonsense by torturing the definition of what "reach" means, “Our reach estimator tool and census data are very different data sets, with different calculation methods, designed to show different results”  Oh, now I see -- different data sets. Yeah, yeah...

"Imagine the arrogance that believes anyone will accept this bullshit as an explanation.

"By the way, Facebook is being sued for their lying and their "different data sets" by advertisers who've been getting screwed for years."

– From Ad Contrarian blogger, author and public speaker Bob Hoffman's current newsletter.

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​Oak View Group CEO Tim Leiweke speaking on State of the Industry panel at Departure at Toronto's Hotel X on May 8, 2025.
Mike Highfield

Oak View Group CEO Tim Leiweke speaking on State of the Industry panel at Departure at Toronto's Hotel X on May 8, 2025.

Touring

Toronto's Mega-Concert Market is Booming, Say Executives from The Biggest Live Entertainment Companies

At Departure Conference on May 8, major figures from Live Nation, MLSE and Oak View Group gathered to talk about the state of the industry.

Departure arrived last week for its inaugural edition since rebranding from Canadian Music Week. After settling its legal dispute with former owner Neill Dixon shortly before the week began, the conference set up shop in its new home at Toronto's Hotel X from May 6-9, 2025.

Tim Leiweke, CEO of Oak View Group (one of Departure's new owners, alongside Loft Entertainment), flew in for a special panel on live entertainment on Thursday, May 8. He joined Tom Pistore, president of Oak View Group's Canada operation; Keith Pelley, president and CEO of Maple Leafs Sports & Entertainment (MLSE); and Wayne Zronick, president of business operations at Live Nation Canada. The discussion was sponsored by Scotiabank Arena and Coca-Cola Coliseum and hosted by Live Nation's Joey Scolari.

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