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Eric Alper's Simple Fix For Adding Wealth To Music Biz

You can’t just wait on 40 million people around the world to pay $10 each, although that’s a really good business model. If you really want to change the industry for the better, you’ve got to get the other 90 million people with access to a credit card and cable. That’s when it’s gonna start to explode.

Eric Alper's Simple Fix For Adding Wealth To Music Biz

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I think only the strong survive in any business.


We’ve seen that the world only needs one Google. It only needs one Amazon. And everybody else is just going to go after the breadcrumbs that are left. It’s going to be immensely hard once you are already in this world and in this field to lose any momentum. I mean, these companies are too big to fail almost. But, as you know, things come and go. We used to say that about MySpace: “MySpace is the only thing that matters.” And then look what happened to them!

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But I think where it’s going to go is– we saw this week Sprint offering deals to Tidal and buying into a little bit of Tidal’s philosophy and business structure. I’m just waiting for that moment to happen where stuff like Netflix is now on your cable bill. You don’t think anything of it, you pay one price, and then it’s going to be lumped in with the other telecommunications companies. I go through my server and my telecommunications company in order to access Spotify. So I think it only stands to reason that one day telecommunication companies are going to wake up and realize that they need to make a deal. They’re going to make a deal for Spotify, Tidal, iTunes, Google Play, or Pandora. Once that happens, it is going to explode in terms of the money that is going to be given back to the artists and the record labels.

It’s one thing for you and me to go on Spotify and pay for it separately. It’s another for my parents to be able to have Spotify on their cable bill without thinking about it, and that’s where the tipping point is going to happen. It’s going to be the people that already have that billing cycle there. All streaming services need to do is just tap into that. For all I know, it could be happening now– or you might see it a year or two down the road.

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You can’t just wait on 40 million people around the world to pay $10 each, although that’s a really good business model. If you really want to change the industry for the better, you’ve got to get the other 90 million people with access to a credit card and cable down. That’s when it’s gonna start to explode.

— Interview with Eric Alper, The Politic

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New & Upcoming Canadian Albums: Punjabi-Canadian Producer GMINXR Drops 'Hit List' EP on 91 North Records

Also this week, Neil Young puts out the new documentary soundtrack, Coastal, and Tami Neilson has announced the new album, Neon Cowgirl. Check out the full release calendar here.

It's a holiday weekend, but Good Friday hasn't stopped the slew of releases on New Music Friday,.

Heading up notable new releases this week is GMINXR. Fresh from a Juno Awards performance, the internationally renowned Punjabi-Canadian producer now has his own release, Hit List, featuring Tegi Pannu and Zehr Vibe. It's out on 91 North Records, the label collaboration between Warner Music India and Warner Music Canada. The five-song EP is inspired by both golden era hip-hop and Punjabi folk music, and infused with GMINXR's trademark trap beats.

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