David Bray Offers Analysis Of Top Line PPM Survey Results
The new PPM numbers from Numeris complete the thirteen week survey period covering Feb. 25, 2019, to May 26, 2019.
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The new PPM numbers from Numeris complete the thirteen week survey period covering Feb. 25, 2019, to May 26, 2019. David Bray takes a dive into the top five PPM markets to offer his own analysis of what's hot and what's not. A more detailed breakdown of the PPM survey results can be found on the Bray & Partners Communications website.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 13.3% share for A12+ (up from 12.3%). CHUM-FM trades places with CHFI-FM grabbing the #1 spot with ladies 25-54 delivering a 17.7% share (up from 13.6%). BOOM-FM holds the #1 spot for males 25-54, posting an 11.1% share (down from 12.6 % in the last 13-week book). CHUM-FM leads the way for M18-34 with an 11.6% share. For F18-34, CHUM-FM leads, posting a 14.7% followed closely by CHFI-FM at 14.6%.
Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 17.0% share of hours tuned (up from 14.0%). Taking the top place for F25-54 was QM-FM, posting an 18.6% share (up from 21.9% last time out). CBC Radio One grabs the lead for M25-54 listeners, delivering a 13.0% share followed by The FOX at 11.9%. The FOX is well out in front for M18-34 with a 16.6 % share of hrs. tuned (down from 17.3%). When it comes to Females 18-34, oddly enough, Rock101takes top spot posting a 14.3 % share.
Edmonton: NOW Radio takes #1 with A12+, posting a 9.2% share of hours tuned (down from 9.6%). NOW! Radio takes also top spot for F25-54, delivering a 20.0% share (down from 20.9 %). CRUZ-FM tops the list for M25-54 with a 10.5 % share (up from 10.3%). For M18-34, NOW leads the way posting a 12.5%. NOW also led with F18-34 delivering a 19.0%.
Calgary: CBC Radio One leads the way for A12+ with a 9.4% (up from 8.1 % last time out). 95.9 CHFM is popular with the ladies, taking #1 spot for F25-54 delivering an 8.9% share (down from 9.5%). For M25-54, X92.9 is #1 with a 10.1% (down from 10.9%). CKCE-FM takes top spot for M18-34 delivering 9.7%. Wild 95.3 steps up and out front) for F18-34 posting a 13.1% share.
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 17.3% share (down from 18.9%). For A12+ (Anglo) CJAD 800 is #1 with a 26.7% (down from 27.1%). CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco) delivering a 23.2% share (up from 25.4%). For F25-54 (Anglo) The Beat 92.5 is #1 with a 32.5% share (up from 30.0). For M25-54 (Franco), CHMP 98.5FM is on top at 15.5% share (down from 16.2 %). For M25-54 (Anglo), CHOM-FM is #1 at 19.1% (up from 18.3%).