David Bray Offers Analysis Of Top Line PPM Survey Results
The new PPM numbers from Numeris complete the thirteen week survey period covering Feb. 25, 2019, to May 26, 2019.
By External Source
The new PPM numbers from Numeris complete the thirteen week survey period covering Feb. 25, 2019, to May 26, 2019. David Bray takes a dive into the top five PPM markets to offer his own analysis of what's hot and what's not. A more detailed breakdown of the PPM survey results can be found on the Bray & Partners Communications website.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 13.3% share for A12+ (up from 12.3%). CHUM-FM trades places with CHFI-FM grabbing the #1 spot with ladies 25-54 delivering a 17.7% share (up from 13.6%). BOOM-FM holds the #1 spot for males 25-54, posting an 11.1% share (down from 12.6 % in the last 13-week book). CHUM-FM leads the way for M18-34 with an 11.6% share. For F18-34, CHUM-FM leads, posting a 14.7% followed closely by CHFI-FM at 14.6%.
Vancouver: CBC Radio One grabs the #1 spot for A12+ with a 17.0% share of hours tuned (up from 14.0%). Taking the top place for F25-54 was QM-FM, posting an 18.6% share (up from 21.9% last time out). CBC Radio One grabs the lead for M25-54 listeners, delivering a 13.0% share followed by The FOX at 11.9%. The FOX is well out in front for M18-34 with a 16.6 % share of hrs. tuned (down from 17.3%). When it comes to Females 18-34, oddly enough, Rock101takes top spot posting a 14.3 % share.
Edmonton: NOW Radio takes #1 with A12+, posting a 9.2% share of hours tuned (down from 9.6%). NOW! Radio takes also top spot for F25-54, delivering a 20.0% share (down from 20.9 %). CRUZ-FM tops the list for M25-54 with a 10.5 % share (up from 10.3%). For M18-34, NOW leads the way posting a 12.5%. NOW also led with F18-34 delivering a 19.0%.
Calgary: CBC Radio One leads the way for A12+ with a 9.4% (up from 8.1 % last time out). 95.9 CHFM is popular with the ladies, taking #1 spot for F25-54 delivering an 8.9% share (down from 9.5%). For M25-54, X92.9 is #1 with a 10.1% (down from 10.9%). CKCE-FM takes top spot for M18-34 delivering 9.7%. Wild 95.3 steps up and out front) for F18-34 posting a 13.1% share.
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 17.3% share (down from 18.9%). For A12+ (Anglo) CJAD 800 is #1 with a 26.7% (down from 27.1%). CITE-FM is tops with the ladies, taking #1 spot for F25-54 (Franco) delivering a 23.2% share (up from 25.4%). For F25-54 (Anglo) The Beat 92.5 is #1 with a 32.5% share (up from 30.0). For M25-54 (Franco), CHMP 98.5FM is on top at 15.5% share (down from 16.2 %). For M25-54 (Anglo), CHOM-FM is #1 at 19.1% (up from 18.3%).
