Chromeo: Don't Sleep

By Kerry Doole

Chromeo - "Don't Sleep" (Last Gang): This is the latest single and video from Head Over Heels, the fifth album from the Montreal funk duo. Its release coincides with the news that the record just earned a Grammy nomination for Best Engineered Album, Non-Classical.

Produced by Chromeo and legendary R&B producer, Rodney Jerkins, "Don't Sleep" is another infectious piece of modern electro-funk. It is enlivened by vocal features from Stefflon Don and French Montana, who trade verses in free-spirited fashion.

The cut is perfectly complemented with an entertaining video clip starring actress Robin Givens (Riverdale, The Bold and the Beautiful). It is directed by Allie Avital (serpentwithfeet, Moses Sumney), who explains in a press release that ‘Don’t Sleep’ is a 2018 satire for the age of dissatisfaction; the age of overstimulation and Tinder. Robin Givens plays a version of the ‘sad king,’ where the more pampered and entertained she is, the more disaffected she becomes. All the bulging biceps, sponge baths, and lap dances can’t cure her existential void.”

The video features Givens overseeing a male harem, an intriguing gender twist. Avital notes that “Harems are historically reserved for men, and music videos have a long history of ornamental ‘video girls,’ so I wanted to flip both of those narratives. The video was directed and produced by a team of women, which gave the shoot a funny, meta dimension."

Chromeo has a series of US DJ gigs this month. Details here 

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Publicity: Amanda McCauley, Indoor Recess