Canada's Creators Averaged $54 In Streaming Revenue Last Year

Call it the great upheaval. Tech companies are wiping out sustainable incomes for a great many creators who not long ago earned a fair return for their work.

Canada's Creators Averaged $54 In Streaming Revenue Last Year

By Nick Krewen

The top takeaway from the CISAC Global Collections Report released Thursday isn’t so much the amount of money collected over 2018, but the average payout that Canadian creators receive for digital revenue.


That’s right. Despite the fact that Canadian collections were up 3.9% year-on-year, totaling C$364M, and registered a 23.6% increase in digital revenue over 2017, the International Confederation of Societies of Authors and Composers (CISAC), which unites 239 collective management organizations in 122 countries and represents 4M creators in audiovisual, dramatic, literature, music and visual arts disciplines, SOCAN members took in $54 from digital resources.


While radio and TV broadcasters accounted for 53.8% of total collections, both mediums registered a 1% drop, with reprography (-7.6%), synchronization (-19.3%), and private copying (-69.2%) also offering diminishing returns.

Private copying revenues, in particular, have shrunk, from $4.9M in 2013 to $0.6M in 2018.

Overall, music accounted for 88% of the total collection, or $12.39B.

Other intriguing CISAC findings: Canada ranks 7th in global collections for music with a 2.8% share, but is places 5th by percentage share accounted for in digital music – 30.9%.

The surprise regarding the No. 5 ranking:  the top countries in the categories are Mexico (with a 48.9% digital music share), Sweden (42.8%), Australasia (36.6%), and South Korea (34.8%).

At least we’re beating the States at something.

The other notable aspect of the CISAC Report is the acknowledgment of the April 2019 adoption of the European Copyright Directive.

If passed into legislation by members of the European Union, the Directive would, according to CISAC president Jean-Michel Jarre, "build a fairer balance between creators and the tech platforms" in terms of remuneration. 

You can bet this will be watched closely by everyone.

Stingray Joins with Independent Canadian Broadcasters to Call for Government Support of Local Radio
Photo by Jacob Hodgson on Unsplash
black and gray microphone with stand

Stingray Joins with Independent Canadian Broadcasters to Call for Government Support of Local Radio

The major media company has joined forces with independent broadcasters to send a letter to the federal government, calling for specific measures to support the local radio sector, like tax incentives for advertisers and dedicated advertising spends.

A lot is at stake for Canadian broadcasters and musicians in the upcoming federal budget.

Canadian media company Stingray, which manages over 100 radio stations, has joined forces with independent radio broadcasters to call on strong support from the federal government for the local radio sector. Stingray and the group of broadcasters have made their message clear in a letter to Finance Minister Chrystia Freeland and Minister of Canadian Heritage Pasale St-Onge, calling for measures that will assist local radio amidst declining advertising revenues.

keep readingShow less