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Bruce Allen's Advice To Young Managers

"When someone who’s been in the game a while takes time to talk to you, just listen."

Bruce Allen's Advice To Young Managers

By External Source

What’s the one piece of advice you would give to a young manager today?


"Listen.

"When someone who’s been in the game a while takes time to talk to you, just listen.

"Also, you gotta trust each other. I have never, never, never had an act under contract. When I left Martina McBride, there were no lawsuits, no nothing, I was gone. I’ve had acts, like Tom Cochrane, where I just couldn’t work with this person anymore. No contract is gonna hold that together. I don’t need to sign a contract with anyone.

"I don’t have side deals, I look after my people and I’ve never had any complaints. Listen, if I wasn’t able to do the job, I’m sure I’d be fired. But I don’t care what anybody says, my track record speaks for itself.

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"I’ve been here a long time, I’ve broken five acts, I don’t need to sign a contract, I shake your hand and that’s good enough for me."

Manager Bruce Allen in an interview published Jan. 15 by Music Business Worldwide

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Intro

Billboard Canada 2025 Power Players List Revealed

By Richard Trapunski, Rosie Long Decter, Peony Hirwani, Stefano Rebuli and Heather Taylor-Singh

Billboard Canada Power Players is back for a second year, and it comes at a pivotal time for Canadian music. Canadian Content regulations – a principle that built the domestic industry – are up for review for the first time in a generation, with ongoing hearings taking place with the CRTC. The Online Streaming Act, meanwhile, is attempting to regulate major foreign streaming services to contribute to CanCon as the CRTC once did for radio, but companies like Spotify, Amazon and Apple Music aren't taking it without a fight.

Those issues shadow the industry, which has both struggles and successes. The country was recently named the 8th largest music market in the world by the IFPI and Toronto has emerged as a marquee live music market. That's been reflected in the successes and investments in new venues by companies like Live Nation Canada, MLSE and Oak View Group, though some festivals and promoters outside of their orbit have gone public with their own struggles.

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