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Bruce Allen's Advice To Young Managers

"When someone who’s been in the game a while takes time to talk to you, just listen."

Bruce Allen's Advice To Young Managers

By External Source

What’s the one piece of advice you would give to a young manager today?


"Listen.

"When someone who’s been in the game a while takes time to talk to you, just listen.

"Also, you gotta trust each other. I have never, never, never had an act under contract. When I left Martina McBride, there were no lawsuits, no nothing, I was gone. I’ve had acts, like Tom Cochrane, where I just couldn’t work with this person anymore. No contract is gonna hold that together. I don’t need to sign a contract with anyone.

"I don’t have side deals, I look after my people and I’ve never had any complaints. Listen, if I wasn’t able to do the job, I’m sure I’d be fired. But I don’t care what anybody says, my track record speaks for itself.

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"I’ve been here a long time, I’ve broken five acts, I don’t need to sign a contract, I shake your hand and that’s good enough for me."

Manager Bruce Allen in an interview published Jan. 15 by Music Business Worldwide

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Frank Walker
Sony Music Entertainment

Frank Walker

Music

NXNE Spotlight: Canadian Electronic Artist Frank Walker Finds His 'Oasis' in Crossing Genres

After hitting the top 10 on the Billboard Canada Airplay charts with his country-EDM Josh Ross and Norma Jean Martine collab "Lay It On Me," the Toronto producer will play his new sophomore album in full for fans at an exclusive Billboard Canada LIVE DJ set and Q&A during NXNE at SOUNDSTAGE on June 11.

NXNE takes place June 10-14, 2026 at venues throughout Toronto. Leading up to this year's festival, we're spotlighting some of the artists playing Billboard Canada LIVE shows this year. Frank Walker plays June 11 at SOUNDSTAGE at the W Toronto. Find the full NXNE schedule and buy passes here.

Frank Walker has found his creative Oasis.

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