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Bruce Allen's Advice To Young Managers

"When someone who’s been in the game a while takes time to talk to you, just listen."

Bruce Allen's Advice To Young Managers

By External Source

What’s the one piece of advice you would give to a young manager today?


"Listen.

"When someone who’s been in the game a while takes time to talk to you, just listen.

"Also, you gotta trust each other. I have never, never, never had an act under contract. When I left Martina McBride, there were no lawsuits, no nothing, I was gone. I’ve had acts, like Tom Cochrane, where I just couldn’t work with this person anymore. No contract is gonna hold that together. I don’t need to sign a contract with anyone.

"I don’t have side deals, I look after my people and I’ve never had any complaints. Listen, if I wasn’t able to do the job, I’m sure I’d be fired. But I don’t care what anybody says, my track record speaks for itself.

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"I’ve been here a long time, I’ve broken five acts, I don’t need to sign a contract, I shake your hand and that’s good enough for me."

Manager Bruce Allen in an interview published Jan. 15 by Music Business Worldwide

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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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