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FYI

Bob Lefsetz Nails It, Again!

The times they are a changing and oldsters are out of sync with the world today and how music finds an audience in these modern times.

Bob Lefsetz Nails It, Again!

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Promotes your own brand but gets no traction with others unless it goes viral, which is very hard to do and is usually based on a combo of infectiousness and a je nais se quois in the clip itself, like "Despacito." Just being on YouTube with millions of views does not mean anybody other than your fans is aware. Hell, there are tracks with 50 million streams on Spotify you've never ever heard.

So what we've learned is the oldsters, who grew up in a major label dominated world, have been left behind, and they don't even know it. When you hear septuagenarian David Crosby complain about streaming payouts know that most kids have no idea who that is, and their heroes are not complaining and are selling more tickets. This is akin to how the media missed Trump. The landscape changed, and everybody who'd been in the game forever thought they knew better and didn't.

Going forward it will be about being elevated by your culture. The noise will start in the community, will burgeon online and will be evident on streaming services. Hell, compare Spotify with Mediabase, radio is months behind and it will only get worse as terrestrial tightens up its playlists. Radio is selling advertising, the goal is to get you engaged and keep you there. Whereas streaming services don't care whether you listen or not, hell, it's better for them if you just pay and don't listen at all! – Excerpted from The Changing of the Guard, The Lefsetz Letter

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Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services
Rb Hip Hop

Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services

There's a more explicit Biggie verse in the vault, according to the NBA legend.

Shaq’s classic with Biggie is finally available on streaming services. The news was broken by FakeShoreDrive on X earlier this week, and the Hall of Fame big man confirmed the news Thursday afternoon (June 13).

The year is 1996 and Shaquille O’Neal and the Notorious B.I.G. are two of the biggest figures in their respective fields. Shaq was entering the last year of his deal with the Orlando Magic before he headed west to the Los Angeles Lakers at the end of the 1995-1996 season. Biggie was getting ready to release his sophomore album, Life After Death, while in the throws of a beef with 2Pac. Big name-dropped the NBA player on the song “Gimme the Loot” off his debut album, Ready to Die, and the two had a mutual respect for each other ever since.

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