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FYI

Bob Lefsetz Nails It, Again!

The times they are a changing and oldsters are out of sync with the world today and how music finds an audience in these modern times.

Bob Lefsetz Nails It, Again!

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Promotes your own brand but gets no traction with others unless it goes viral, which is very hard to do and is usually based on a combo of infectiousness and a je nais se quois in the clip itself, like "Despacito." Just being on YouTube with millions of views does not mean anybody other than your fans is aware. Hell, there are tracks with 50 million streams on Spotify you've never ever heard.

So what we've learned is the oldsters, who grew up in a major label dominated world, have been left behind, and they don't even know it. When you hear septuagenarian David Crosby complain about streaming payouts know that most kids have no idea who that is, and their heroes are not complaining and are selling more tickets. This is akin to how the media missed Trump. The landscape changed, and everybody who'd been in the game forever thought they knew better and didn't.

Going forward it will be about being elevated by your culture. The noise will start in the community, will burgeon online and will be evident on streaming services. Hell, compare Spotify with Mediabase, radio is months behind and it will only get worse as terrestrial tightens up its playlists. Radio is selling advertising, the goal is to get you engaged and keep you there. Whereas streaming services don't care whether you listen or not, hell, it's better for them if you just pay and don't listen at all! – Excerpted from The Changing of the Guard, The Lefsetz Letter

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Billboard France Announces the Launch of Billboard Paris
Media

Billboard France Announces the Launch of Billboard Paris

The French edition of the world's leading music media outlet is creating a local vertical to cover music news in the Greater Paris region.

Billboard France, the French edition of the world’s leading music media outlet, today announced the official launch of Billboard Paris.

This new vertical, which has already reached 10 million views on social media, will focus exclusively on music news from across the Paris region, covering local events — from small-scale concerts and club nights to music exhibitions — as well as major celebrations such as Fête de la Musique, Nuit Blanche, Techno Parade, and Pride Month.

Billboard Paris will be operated by Billboard France under the leadership of Nicolas Baudoin and Ulysse Hennessy. Yanis Si Youcef has been appointed editor-in-chief, with support from Julien Zeidan.

“In the space of a year, Billboard France has established itself as both a leading outlet for French and international music news and a reference point for industry professionals," Nicolas Baudoin and Ulysse Hennessy, president and managing Director of Billboard France and Billboard Paris, said in a joint statement. "This new Paris-focused event vertical allows us to build a highly localized audience while simultaneously expanding both our editorial and commercial offering. We are pleased to entrust it to Yanis Si Youcef, whose expertise closely aligns with our editorial ambitions.”

“Paris deserved its own benchmark music platform. Billboard Paris will tell the story of the city through its music, its scenes, and its nightlife, with the standards that have defined the Billboard brand for more than a century," added Yanis Si Youcef, editor-in-chief of Billboard Paris.

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