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FYI

Bob Lefsetz Nails It, Again!

The times they are a changing and oldsters are out of sync with the world today and how music finds an audience in these modern times.

Bob Lefsetz Nails It, Again!

By External Source

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Promotes your own brand but gets no traction with others unless it goes viral, which is very hard to do and is usually based on a combo of infectiousness and a je nais se quois in the clip itself, like "Despacito." Just being on YouTube with millions of views does not mean anybody other than your fans is aware. Hell, there are tracks with 50 million streams on Spotify you've never ever heard.

So what we've learned is the oldsters, who grew up in a major label dominated world, have been left behind, and they don't even know it. When you hear septuagenarian David Crosby complain about streaming payouts know that most kids have no idea who that is, and their heroes are not complaining and are selling more tickets. This is akin to how the media missed Trump. The landscape changed, and everybody who'd been in the game forever thought they knew better and didn't.

Going forward it will be about being elevated by your culture. The noise will start in the community, will burgeon online and will be evident on streaming services. Hell, compare Spotify with Mediabase, radio is months behind and it will only get worse as terrestrial tightens up its playlists. Radio is selling advertising, the goal is to get you engaged and keep you there. Whereas streaming services don't care whether you listen or not, hell, it's better for them if you just pay and don't listen at all! – Excerpted from The Changing of the Guard, The Lefsetz Letter

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DIVINE (L) and Karan Aujla
@anmollium / Anmol Raina

DIVINE (L) and Karan Aujla

Chart Beat

Karan Aujla & DIVINE Debut in Top 25 on Billboard Canadian Albums Chart

B.C.-based Punjabi artist Karan Aujla and Indian rapper DIVINE land the No. 22 spot on this week's Canadian Albums chart with their new collaborative release, 'Street Dreams.' On the Canadian Hot 100, Beyoncé's "Texas Hold 'Em" ascends to No. 1, while Canadian pop artist Preston Pablo makes a debut.

B.C.-based Punjabi artist Karan Aujla and Indian rapper DIVINE are making moves together on Billboard's Canadian Albums chart this week, with their collaborative project, Street Dreams, debuting in the No. 22 spot.

The seven-track album, released Feb. 16, blends harder hip-hop and smooth R&B pop, the latter shining through especially on the Jonita Gandhi-assisted "Yaad." It's not Aujla's highest spot on the Albums chart — he reached No. 5 in 2023 with Making Memories, his collaboration with Canadian Punjabi artist Ikky — but it gives him some momentum going into his upcoming performance at the Juno Awards on Mar. 24, where he's nominated for TikTok Juno fan choice and breakthrough artist.

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