advertisement
FYI

Is Billie Eilish Forcing Radio To Change?

The following is an opinion piece published this week in the US online trade publication

Is Billie Eilish Forcing Radio To Change?

By External Source

The following is an opinion piece published this week in the US online trade publication Hits Daily Double.

Our only national Top 40 station has thrown down the gauntlet. Kid Kelly’s decision to add three singles from Darkroom/Interscope’s Billie Eilish simultaneously at SiriusXM’s Hits 1 is, as far as we know, unprecedented for any Pop format—and an index of how radically the music world is changing.


Adding three tracks from any artist would be extraordinary, let alone an act who’s never had a hit before and never had callout.

Multiple songs by one act can blow up on the streaming platforms, and it doesn’t matter if the artist in question has had hits before. But radio has been another matter—at least until now. Republic’s killer promo staff has worked scrupulously to get two records on the air at a time from stars like Ariana Grande and Post Malone. They’ve done a yeoman’s job. But this happened only after these artists were already proven successes at Pop.

advertisement

Billie is huge, and she’s only getting bigger. So maybe the callout problems her songs have been facing deserve about the same consideration as the callout that said “Shallow” from A Star Is Born wasn’t a hit. The callout is wrong.

Maybe both the callout research companies and the consultants who tell stations to be tighter and later are the ones who need to adjust.

It’s a new day. No Kidding.

advertisement
Oscar Voting, Nominations Announcement Delayed Again Due to L.A. Wildfires
Awards

Oscar Voting, Nominations Announcement Delayed Again Due to L.A. Wildfires

The Academy of Motion Picture Arts & Sciences has announced updates to its 2025 Oscars key dates and schedule of events due to the impact of the Los Angeles-area fires. The Oscar telecast is still set for March 2, but the nominations announcement is being delayed for the second time to Jan. 23 — and will now be held virtually. The Oscars nominees luncheon, always an A-list event, will not be held this year.

“We are all devastated by the impact of the fires and the profound losses experienced by so many in our community,” Academy CEO Bill Kramer and Academy president Janet Yang said in a joint statement. “The Academy has always been a unifying force within the film industry, and we are committed to standing together in the face of hardship.

keep readingShow less
advertisement