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FYI

Is Billie Eilish Forcing Radio To Change?

The following is an opinion piece published this week in the US online trade publication

Is Billie Eilish Forcing Radio To Change?

By External Source

The following is an opinion piece published this week in the US online trade publication Hits Daily Double.

Our only national Top 40 station has thrown down the gauntlet. Kid Kelly’s decision to add three singles from Darkroom/Interscope’s Billie Eilish simultaneously at SiriusXM’s Hits 1 is, as far as we know, unprecedented for any Pop format—and an index of how radically the music world is changing.


Adding three tracks from any artist would be extraordinary, let alone an act who’s never had a hit before and never had callout.

Multiple songs by one act can blow up on the streaming platforms, and it doesn’t matter if the artist in question has had hits before. But radio has been another matter—at least until now. Republic’s killer promo staff has worked scrupulously to get two records on the air at a time from stars like Ariana Grande and Post Malone. They’ve done a yeoman’s job. But this happened only after these artists were already proven successes at Pop.

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Billie is huge, and she’s only getting bigger. So maybe the callout problems her songs have been facing deserve about the same consideration as the callout that said “Shallow” from A Star Is Born wasn’t a hit. The callout is wrong.

Maybe both the callout research companies and the consultants who tell stations to be tighter and later are the ones who need to adjust.

It’s a new day. No Kidding.

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Charlotte Cardin
Ellie Blondeau

Charlotte Cardin

Streaming

Spotify Reports Francophone Music Is One of the Top Genres On The Platform

The streaming giant’s annual Loud & Clear data finds French as one of the top-performing languages, with Quebec artists like Charlotte Cardin and Patrick Watson leading the charge.

Francophone music is thriving on Spotify — and Quebec is playing a key role.

Spotify has shared new data that highlights French-language music and content as one of the top-performing genres on the platform. 100 million global users are listening to French content, according to the report, while French music streams are up 192% since 2019.

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