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FYI

2022 Prism Prize Eligible Video: Pony - Chokecherry

The 2022 Prism Prize for Best Canadian Music Video was recently awarded to Mustafa, for his clip for his own track, Ali. We will continue to profile noteworthy Canadian videos that were eligible for the 2022 prize, including this one from a Toronto grunge-pop band.

2022 Prism Prize Eligible Video: Pony - Chokecherry

By External Source

The 2022 Prism Prize for Best Canadian Music Video was recently awarded to Mustafa, for his clip for his own track, Ali. We will continue to profile noteworthy Canadian videos that were eligible for the 2022 prize, including this one from a Toronto grunge-pop band.


Pony - Chokecherry

Pony is a Toronto-based grunge pop band. Their latest single, Did It Again, was released in June 2022 and is available to stream on various audio streaming services. 

The group's music video for Chokecherry is an ode to the 90s and will give Millennials a true hit of nostalgia. The video looks as if it was recorded on an old video camera, giving it that gritty texture which works with the melody as it has that edgy rock sound.

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The video is set in a park and it seems to be a birthday party. The childlike themes of the video, from the birthday party to the costumes, are an interesting contrast to the song playing. To further give a nostalgic feel, the camera is relatively shaky - almost as if a family member was filming the birthday party. This makes it seem like we’re watching an old home video. Things seem to be going great at this party, but then the video takes a turn. The cake is poisoned and we see the party guests start to foam at the mouth and collapse. As this is happening, the birthday girl is sitting in her chair with a bright smile, it is an eerie ending to the video but definitely leaves a mark. 

You can catch Pony live this summer while they’re on tour. Check dates here 

Credits:

director/editor: Ema Walters 

second camera: Warren Goodwin 

wardrobe: Ema Walters 

creative direction: Sam Bielanski  

 

featuring 

Lilly Mehari

Lydia Mehari

Sam Bielanski

Lucas Horne

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Matty Morand

Sarah Bauman

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NXNE
NXNE
NXNE
Concerts

NXNE Announces 2025 Board of Advisors

From The Grammys to the people behind the biggest global artists, this collection of major music industry figures will lead the festival to new heights.

NXNE is celebrating its 30th anniversary this year from June 11-15, 2025 in Toronto, and the festival has put together a major team of music industry experts to help lead it into the future.

The NXNE Board of Advisors features veterans from all over the industry, from Canada to the world. They are top executives in radio, managers and booking agents of some of the biggest global stars, heads of the most prestigious award shows, strategists at renowned media brands and more.

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