Lisa Grossi Named Director of National Radio Promotion & Media Relations at Warner Music Canada

Today (Sept. 18), Warner Music Canada announced the appointment of Lisa Grossi to the position of Director, National Radio Promotion & Media Relations.

Grossi joins the company from Bell Media, where she served as the National Music Director for Virgin Radio & Move Radio, as well as Music Director & Assistant Program Director for CHUM 104.5. She becomes the first woman ever to lead Warner Music Canada’s promotion department.

“Music is my passion. I live and breathe it," Grossi says. "Growing up, it was my dream to work for a record label and I am so excited that this is now a reality. I’m thrilled to join Warner Music Canada to help break new artists and have continued success with their roster of established artists."

Grossi has over 18 years of experience as a radio programmer, and the label heralds her appointment as a step to bring "Warner Music Canada's radio team into the future."

Madelaine Napoleone, Vice President of Marketing, says “Lisa is a highly respected leader in the radio industry, bringing a fresh perspective on how we can enhance our partnership with radio both now and in the future. I'm also proud to share that with her appointment, we are the only major label in Canada to have an all-female radio team.”

Lisa Grossi was recently celebrated in the Industry Spotlight of Billboard Canada Women in Music. She gave this advice to the next generation of women in the industry: “Trust your gut. Speak your truth. Be authentic. Always give your honest opinion even if it's not the popular opinion.”

That advice has led her into new terrain as she moves into the new role at Warner.