4eva Us Neva Them

Introducing: Billboard Canada's Managers to Watch 2025.

Managers are the unsung heroes of the music industry. They are the hard-working decision makers behind some of the country's most beloved artists. They make deals, orchestrate partnerships and make key strategic decisions. And though fans rarely know their names, they are key to the success of Canadian musicians. They don't do it for personal glory, but to fulfill artistic visions that can break barriers and move millions.