Sarah Cummings leads radio content for a large portfolio of Canadian stations, including flagship station CHUM 104.5 in Toronto, international brands like Virgin Radio and popular brands PURE COUNTRY, BOUNCE Radio and MOVE Radio. She oversees iHeartRadio in Canada which continues to grow with over 200 Canadian radio stations, plus digital stations, playlists and hundreds of thousands of podcasts. She has a long and influential history with radio, becoming the first female Program Director for CHUM in 2017, before becoming Director of Radio Content in 2021, with a focus in evolving audio strategy amidst an always-transforming digital landscape. Cummings is a devoted mentor and champion of the Canadian music and broadcasting industries, as Vice Chair for FACTOR, a member of the Audio Executive Committee for Numeris, and co-chair of the Program Advisory Committee for the Radio, TV & Film program at Niagara College.

Since joining SiriusXM Canada in 2022, Michelle Mearns has led programming amplifying Canadian music and deepening community impact. In 2023, SiriusXM launched Mixtape: North, Canada’s first 24/7 channel dedicated to music from BIPOC communities across Canada. One of her proudest achievements of the last year was the official launch of Dhamaka, a channel dedicated to South Asian music featuring artists from Canada and across the globe. With Canada a leader in the Punjabi Wave, it's a savvy reflection of a globalizing national music landscape. Other programming highlights of the year include the daily morning show The Boost, the discussion show No Offense, But... hosted by Tara Slone and The Indigiverse channel, which showcases Indigenous music, artists and culture. SiriusXM also partners with the Canadian Country Music Awards on the Top of the Country competition, in 2024 awarding Zach McPhee the $25,000 grand prize.

Spotify Canada filled an important role at its Canadian office last year, bringing in Elizabeth Phipps as Artist and Label Partnerships Lead. With nearly 15 years in the industry, she has shaped campaigns for artists like Justin Timberlake and Travis Scott at Sony Music Canada and helped launch the Toronto AWAL office, where she championed breakout acts like Luna Li and The Beaches. At Spotify, Elizabeth led the platform’s 10th anniversary in Canada in 2024, spotlighting emerging voices like Cameron Whitcomb and Claudia Bouvette. She also promoted major milestones like Patrick Watson’s “Je te laisserai des mots,” becoming the first French-language song to hit a billion streams on Spotify. Shantel Noel, an Artist & Label Partnerships Manager, is another key member of the Spotify Canada team. Dedicating to amplifying Canadian music on a global stage, she led several impactful campaigns in 2024 including Spotify’s EQUAL program, which champions gender equity in the music industry by highlighting and celebrating female artists and creators and their work. The solidified team gives Canada an important voice at the powerful streaming company, which is arguing that its existing support of Canadian music should not require a 5% payout into a CanCon fund. In a recently released Loud & Clear report, Spotify reported that Canadian artists earned nearly $460 million in royalties on the platform, a 5% increase year over year, contributing to a near doubling of earnings in the past five years.

Since moving to Canada in 2022, John Murphy has been instrumental in shaping Amazon Music’s strategy, content and artist relations in the country. The company has run a number of big initiatives over the last year, including Amazon Music’s first-ever City Sessions in Toronto with Nelly Furtado and presenting a Canadian Songwriters Hall of Fame livestream. Murphy played a key role in integrating Audible’s catalog into Amazon Music Unlimited and creating Amazon Music Originals with rising Canadian artists like Josh Ross and Tia Wood. Notably, his team boosted engagement with The Tragically Hip’s Prime Video docuseries No Dress Rehearsal. He also championed initiatives like Northern Echoes, which supports unsigned talent, and Your Voice Is Power, which reached over 20,000 Canadian youth, emphasizing equity through music and tech.

Mike Lawless and Justin Dumont lead Apple Music’s Canadian strategy, combining nearly 50 years of experience across music, tech and media. Lawless, Head of Apple Music and Apple Podcasts Canada, oversees business strategy and editorial operations. Dumont, a former DJ and Toronto radio mainstay, leads Apple Music Canada’s editorial team, curating immersive listening experiences and championing emerging and established Canadian artists. Together, they’ve launched content initiatives like Up Next Radio (hosted by local legend George Stroumboulopoulos), Punjabi Takeover Radio (in partnership with Apple Music India), and original projects with The Beaches, Lights and Lindsay Ell. They were also instrumental in securing Karan Aujla as one of Apple Music’s six global Up Next artists in 2024. They also invest in Canadian industry initiatives like CCMA’s Country Music Week and the International Indigenous Music Summit, showcasing Canada’s diverse musical identity.

YouTube is celebrating its 20th anniversary, and is touting some impressive stats: over $1.8 billion to the Canadian GDP in 2023, over 45,000 monetizing channels in Canada, and used by 98% of Canadian adults. As Head of YouTube Canada, Andrew Peterson oversees the platform’s operations across the country. With over 90% of Canadian creator watch time coming from outside the country, Peterson is focused on helping export Canadian culture globally. In 2025, YouTube became the No. 1 podcast platform in Canada, aligning with a global milestone of over 1 billion monthly podcast users. On the music side, YouTube Music, led by Gabriel Obadia, Head of Music in Canada, is one of the top three streaming revenue drivers to music partners in the country and supported a number of Canadian artists, including a campaign celebrating Quebec artists like Klô Pelgag, Fredz, Pierre Kwenders and Roxane Bruneau.