Sarah Cummings leads radio content for a large portfolio of Canadian stations, including flagship station CHUM 104.5 in Toronto, international brands like Virgin Radio and popular brands PURE COUNTRY, BOUNCE Radio and MOVE Radio. She oversees iHeartRadio in Canada which continues to grow with over 200 Canadian radio stations, plus digital stations, playlists and hundreds of thousands of podcasts. She has a long and influential history with radio, becoming the first female Program Director for CHUM in 2017, before becoming Director of Radio Content in 2021, with a focus in evolving audio strategy amidst an always-transforming digital landscape. Cummings is a devoted mentor and champion of the Canadian music and broadcasting industries, as Vice Chair for FACTOR, a member of the Audio Executive Committee for Numeris, and co-chair of the Program Advisory Committee for the Radio, TV & Film program at Niagara College.