Since moving to Canada in 2022, John Murphy has been instrumental in shaping Amazon Music’s strategy, content and artist relations in the country. The company has run a number of big initiatives over the last year, including Amazon Music’s first-ever City Sessions in Toronto with Nelly Furtado and presenting a Canadian Songwriters Hall of Fame livestream. Murphy played a key role in integrating Audible’s catalog into Amazon Music Unlimited and creating Amazon Music Originals with rising Canadian artists like Josh Ross and Tia Wood. Notably, his team boosted engagement with The Tragically Hip’s Prime Video docuseries No Dress Rehearsal. He also championed initiatives like Northern Echoes, which supports unsigned talent, and Your Voice Is Power, which reached over 20,000 Canadian youth, emphasizing equity through music and tech.