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Soccer, Music and Cultural Pride Take Centre Stage at World Cup 2026

Until July 19, the global soccer tournament is taking over Toronto and Vancouver, and FanDuel Canada’s Dual Scarves are giving fans a way to show their diverse and multifaceted pride. New markets are also open for the World Cup halftime featuring BTS, Shakira and Madonna.

FanDuel Dual Scarves

FanDuel Dual Scarves

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The World Cup has been the talk of the town for months, and now it’s finally here.


The global soccer tournament has taken over the sports world until July 19. In Toronto, the festivities officially kicked off on June 12. The kick-off show included performances by Alanis Morissette, Alessia Cara and Michael Bublé.

On FanDuel Canada, fans can engage with all things World Cup — building from that musical excitement.

It’s not just Toronto that’s celebrating. The World Cup is a global event with ceremonies in cities throughout Canada, the United States and Mexico.

To cap off the global event next month, the first-ever World Cup halftime show will be held at New Jersey’s Met Life Stadium on July 19. A trio of music powerhouses is taking the stage, including Shakira, Madonna and BTS.

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Users can wager on the headliners first songs, special guests and total songs performed during halftime. Among bettors, 28% believe “Hips Don’t Lie” will be the opening song, while BTS’s most likely first song is “Hooligan,” currently priced at +170 odds.

Madonna fans can get in on the fun too, with “Bring Your Love” featuring Sabrina Carpenter at -125 odds, making it the most possible outcome.

The global performing acts were selected by Coldplay’s Chris Martin, but the British frontman isn’t scheduled to perform. There are still many who think he could be a surprise guest at -125 odds. Considering he has tracks with Shakira and BTS, it’s highly possible.

Another possible outcome for the special guest will be Burna Boy at -160, which is highly possible considering his charting collab hit with Shakira. A Canadian star could also make an appearance, with Justin Bieber at +150 and The Weeknd at +340. Please play responsibly!

While the games will draw in thousands upon thousands of fans, representing the team — or teams — you’re rooting for is equally important. FanDuel Canada has a unique accessory to show your global sports pride.

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FanDuel Dual Scarves - The Netherlands FanDuel Dual Scarves - The Netherlands

According to new Angus Reid research for FanDuel, 43% of Canadian football fans plan to support more than one nation during the tournament.

And during the World Cup, you can cheer for not one, but two teams with the FanDuel Canada’s Dual Fan scarves — each featuring both Canada and another nation.

The Dual Fan scarves feature 47 designs — one for every team competing this summer.

Undoubtedly, a must-have item to sport — no pun intended — it’s a potent symbol of Canada's proudly diverse identity. As the world comes to Toronto and Vancouver, that’s something to celebrate.

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Justin Trudeau and Katy Perry at the Tribeca Festival's World Premiere of "Katy Perry: The Lifetimes Tour - Live from Paris" held at the OKX Theater on June 8, 2026, in New York.
Stephanie Augello/Variety

Justin Trudeau and Katy Perry at the Tribeca Festival's World Premiere of "Katy Perry: The Lifetimes Tour - Live from Paris" held at the OKX Theater on June 8, 2026, in New York.

Music News

Justin Trudeau Helps Katy Perry Promote ‘Watch it Burn’ Single With Goofy TikTok Dance: Watch

The former prime minister hopped up and down with the pop star and friends to the silly clip.

Most pop stars don’t get politicians endorsing their songs, but Katy Perry isn’t like the others. The hitmaker promoted her new single “Watch It Burn” in a recent TikTok, which featured former Canadian prime minister Justin Trudeau — who just so happens to be Perry’s boyfriend — giving his seal of approval by letting loose to the track.

The clip posted on Thursday (July 9) opens with the musician outdoors in a bus lot, singing the lyrics to her June-released song in close-up. Then, as the beat drops, she starts hopping up and down, moving backward a few feet to reveal a group of people bouncing around as well. After a few seconds, Trudeau joins in, bounding into frame and looking at Perry adoringly before hopping away, his hair flopping up and down.

This article was first published by Billboard U.S.

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