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Rb Hip Hop

Kendrick Lamar Declares This Artist to Be the ‘Hardest Out’

K. Dot showed some love to his former TDE family.

Kendrick Lamar smiles alongside Jay Rock, center, in between filming for the the music video for "Not Like Us" at Nickerson Gardens on June 22, 2024 in Watts, Calif.

Kendrick Lamar smiles alongside Jay Rock, center, in between filming for the the music video for "Not Like Us" at Nickerson Gardens on June 22, 2024 in Watts, Calif.

Michael Blackshire / Los Angeles Times via Getty Images

Kendrick Lamar rarely lends his stamp of approval publicly, but K. Dot gave his co-sign to a rapper in his former Top Dawg Entertainment family.

Lamar declared Doechii to be the “hardest out” with an Instagram Story post on Thursday (Oct. 17), which featured the Florida native’s cover art to her acclaimed Alligator Bites Never Heal mixtape.


She returned the favor, reposting the IG Story thanking Dot for giving her the spotlight. “Thank you Dot, you the greatest,” the 26-year-old wrote.

Doechii added in a separate post: “Getting your flowers while you can smell them >>>”

She joined the TDE family in 2022, while Lamar left the label that helped turn him into a rap titan later that year following the release of Mr. Morale & the Big Steppers.

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Kendrick also shared The Barbershop short film starring Doechii, which was created in collaboration between his pgLang agency and Cash App. Calmatic directed the clip featuring Doechii, serving up some financial literacy in a straight-forward format as she explains interest in its simplest terms.

“I’m at a place now where I’m starting to make a budget and set financial goals for my future,” Doechii said in a statement. “I think it’s so important to be honest with each other when we talk about money, which is why I’m excited to be part of this campaign and share what’s been working for me.”

Lamar doesn’t speak out often when it comes to publicly wrapping his arms around younger artists. In the past, he gave his stamp of approval to XXXTENTACION’s 17 project in 2017. “Listen to this album if you feel anything. raw thoughts,” he tweeted at the time. “5th listen.”

This article was originally published by Billboard U.S.

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Taylor Swift
TAS Rights Management

Taylor Swift

Music News

What Does Taylor Swift Buying Back Her Masters Mean for ‘Reputation (Taylor’s Version)’?

The pop star also gave an update on her re-recorded debut album.

After six long years and four album re-records, Taylor Swift has finally won back control of her masters. But what does that mean for the long-awaited, highly anticipated Reputation (Taylor’s Version)?

In a letter on her website announcing that she’d finally been able to purchase back the rights to her first six albums from Shamrock Capital Friday (May 30), the pop star addressed just that. “I know, I know. What about Rep TV?” Swift began in her note.

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