Drake Reboots 'Iceman' Rollout with Instagram Post, DJ Akademiks Shares Update

Drake is still in album mode.

The rapper continued teasing his long-promised new studio album in an Instagram post last week (March 3) captioned "What I Was Doing When You Thought I Was Crying." The post features a carousel of images including a t-shirt saying "They Doubted Me," a poster stating "Warning Iceman" and a photo of several athletes snowmobiling.

Media personality DJ Akademiks updated fans on the Toronto rapper's recording process for the album during a recent Twitch livestream on March 7.

“I think there’s three versions of the cookup, in my opinion, and the third version of the cookup came after he came off tour," he said. "That's the only thing he told me."

The months long rollout for Iceman kicked off in July with the first episode of three livestreams for the album which featured new music. The first installment premiered "What Did I Miss?" which notched a No. 2 debut on the Billboard Canadian Hot 100. The following week, he delivered a star-studded multi-night headline show at London's Wireless Festival, where he previewed his Central Cee collaboration "Which One," which went on to reach the top 5 in Canada.

Drake then embarked on tour with PartyNextDoor in Europe and the U.K. and confirmed the album's title during his Birmingham show (July 22). A second Iceman livestream followed days later (July 24), debuting "Which One" in full as well as Central Cee's "Iceman Freestyle." The British rapper's freestyle hit the Canadian Hot 100 a few weeks ago after being released in February 2026.

A third Iceman episode came in September 2025 with previews of two collaborations — the Yeat and Julia Wolf-assisted "Dog House" and the Cash Cobain remix of "Somebody Loves Me." The rollout has been quieter since, outside of a few similarly cryptic carousel posts. According to Akademiks, Drake's busy schedule overseas pushed him to hone in on the album again upon having more time.

"He said ‘AK, when I was doing this episode s—t, I had to really get all these things done and get in between me doing these shows in all these countries, which is pretty tough. Now I’m home, I’m locked in. I’m working. Now is work.’ I think that’s the last official cookup to whatever the album is.”

With new hints coming from The Boy himself, the rollout seems to be back in motion.