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Rb Hip Hop

J. Cole Admits ‘Feeling of Surpassment’ After Kendrick Released ‘Good Kid, M.A.A.D City,’ Shares More Unreleased Collabs

Cole and his manager Ib played two songs, one of which was produced by Oddisee.

J. Cole performs onstage during Lil Baby & Friends Birthday Celebration at State Farm Arena on December 27, 2023 in Atlanta, Georgia.

J. Cole performs onstage during Lil Baby & Friends Birthday Celebration at State Farm Arena on December 27, 2023 in Atlanta, Georgia.

Prince Williams/WireImage

On the latest episode of his Inevitable podcast, J. Cole and his manager Ibrahim “Ib” Hamad played a couple more unreleased tracks by Cole and Kendrick Lamar while also recalling his immediate reaction to hearing some of Kendrick’s sophomore album, Good Kid, M.A.A.D City, for the first time.

According to the North Carolina rapper, the pair recorded some of their collaborations when Drake‘s Club Paradise Tour came into town back in 2012. “He came to Fayetteville and we worked on that studio bus for two or three days,” Cole recalled. “Before, I had sent him joints, but this was the first time we actually got to lock in and work on sh—t. And that sh—t was so fun, dawg… It felt like when your cousin would come over to your house.”


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Ib played two tracks, both untitled, and one of which was produced by D.C.-based rapper and producer Oddisee, while the other features Cole somewhat borrowing Project Pat‘s unique flow in pockets.

Cole also talked about Dot playing him GKMC songs before it dropped during those same sessions and that he felt pressure after it was released. “When Kendrick’s album dropped, the journey got harder, the mountain got steeper. Because similar to when [So Far Gone] dropped, where it was like, ‘Oh sh—t, there’s another person out there that has the same ambitions as me,’ it happened like that with Kendrick.” Adding, “It was a feeling of surpassment. It was two indicators that told me. His first-week numbers were more than mine. The other thing was we had a show where we were both on the same lineup… and I went before him and he went after me.”

J. Cole first opened the vault on episode four of his “audio series” podcast and played “Shock the World” and “Temptation”, both featuring Lamar.

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You can listen to Inevitable here.

This article was originally published by Billboard U.S.

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From left to right: Matthew Burnett, Jordan Evans and Daniel Caesar at Billboard Canada Managers to Watch 2026
Gabriel Di Sante

From left to right: Matthew Burnett, Jordan Evans and Daniel Caesar at Billboard Canada Managers to Watch 2026

Management

Daniel Caesar's Surprise Tribute to His Managers & More of the Best Moments From Billboard Canada Managers to Watch 2026

Caesar presented the Managers of the Year Award to his longtime managers Matthew Burnett and Jordan Evans as industry luminaries gathered to celebrate at Billboard Canada Managers to Watch x MMF Canada Honour Roll at SOUNDSTAGE at NXNE on June 11. Angine de Poitrine manager Sébastien Collin and Yungblud manager Tommas Arnby also received special awards.

The most influential managers from across the globe gathered at SOUNDSTAGE in Toronto on June 11 at NXNE to celebrate Billboard Canada Managers to Watch. The celebration spotlighted the people who put in the behind-the-scenes work to elevate artists across the country following the release of this year's coveted Managers to Watch list.

“If you want to get something done, call the manager,” said Billboard Canada national editor Richard Trapunski in his opening remarks. "You are the ones who are closest to the artists, the unsung heroes of the music industry. You have the vision and the tools to open doors and build careers, yet you are rarely in the spotlight yourselves."

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