Roc Nation Says Bad Bunny Super Bowl Halftime Show Was Most-Watched Of All-Time With 4.157 Billion Views in 24 Hours

It’s official: Bad Bunny‘s Super Bowl LX halftime show is the most-watched of all-time. Halftime show co-producer Roc Nation announced on Monday (March 2) that Benito’s history-making performance set a global viewership record with 4.157 billion worldwide views in the first 24 hours across global and U.S. broadcasts, as well as YouTube and other digital properties.

At press time the breakdown of figures for the respective outlets were not provided and there was no independent verification of Roc Nation’s figures.

The previously announced official U.S. TV audience for the halftime show during the Seattle Seahawks’ 29-13 defeat of the New England Patriots was 128.2 million, which was down a bit from last year’s total of 133.5 million.

But the news that Benito’s set made history is no surprise given the Puerto Rican star’s massive reach, which includes being Spotify’s most-streamed artist in 2025, as well as in 2020, 2021 and 2022.

In addition to reportedly setting a new high mark for halftime show performers, Bad Bunny’s Super Bowl gig continues to pay dividends on the Billboard charts as well, with the halo effect rolling on this week. Benito’s DeBÍ TiRAR MáS FOToS album notched a fifth week at the top of the Billboard Global 200 chart, after it first led for two weeks in January-February 2025. It also concurrently held the third total and consecutive week at No. 1 on the Billboard Global Excl. U.S. chart; Bad Bunny has held the charts’ top spot since his Feb. 7 halftime gig in Santa Clara, Calif.

In addition, the LP returned to No. 1 on the Billboard 200 albums chart for a fifth nonconsecutive week on the Feb. 28-dated chart after it spent two weeks in the runner-up slot following the Super Bowl set and Benito’s win for album of the year at the 2026 Grammy Awards a week earlier.

Check out Roc Nation’s post below.

This article was first published by Billboard U.S.