Marc Nathan, Longtime Promotion and A&R Exec, Dies at 70

Marc Nathan, the promotion and A&R executive who in his 55-year career helped Barenaked Ladies, 3 Doors Down and more get record deals, has died. He was 70.

He passed away earlier this week at Vanderbilt Medical Center in Nashville, a representative says. A statement said Nathan had “been ill for some time and he finally succumbed to a variety of afflictions.”

Nathan got his foot in the door in the music industry at just 15 years old, when the then-Queens, New York, kid wrote a letter to Todd Rundgren and received a reply from Ampex Records’ Paul Fishkin, in regards to a track listing anomaly he found on Rundgren’s Runt album.

“He just so happened to open a stack of Todd’s fan mail that day. If he hadn’t opened that stack of mail that day, you know … My life would have been altered forever,” Nathan said in an interview in 2019.

Nathan soon landed his first industry job in radio promotion at Ampex, which led to him building a career with roles in promotion at labels including Bearsville, Casablanca, Playboy, Sire and Atlantic.

“I lost my best friend of 55 years,” Fishkin noted following his death. “Marc Nathan walked like he talked as well as anyone I’ve ever known. His irascible, acquired taste persona was what I enjoyed the most, even though maddening at times. We had much in common chiding and deriding phonies and pretentious fools in sports, politics, but most importantly, the music business. We occasionally enjoyed busting each other as well. We delighted in having our own sometimes hilarious shorthand putting us on the floor at times with uncontrollable laughter. He was a great record man, and a baseball and hockey chronicler supreme, among his many talents and passions. And yes, I have stories! But most important was his loyalty and support for all the right people and issues. And he never let me down in all those 55 years.”

Over the years — with stints in New York, Los Angeles and, most recently, Nashville — Nathan also worked in A&R, having a hand in Universal’s acquisition of Cash Money Records, and in talent development for Universal, Capitol, Atlantic/ATCO and imprints.

Among the artists he got signed were the bands 3 Doors Down (at Universal) and Barenaked Ladies (at Sire). He later established a label, Flagship Records, to release solo work from Barenaked Ladies co-founder Steven Page.

“Marc was a record person of the highest order,” Page wrote following his death. “He was absolutely and passionately obsessed with music and amassed an encyclopedic memory for songs, charts and artists. He played a huge role in my career and in my life — a role that arced across our entire shared timeline. Marc was a guy who loved big, emotional music and also too-smart-for-its-own-good pop and had a huge soft spot for silly novelty songs too. We kind of fit the bill perfectly for him and he got us. Marc took our demo tape to Seymour Stein at Sire records, and, thankfully, Seymour got it. While everyone else was calling us a throwaway, Seymour looked at Marc and said, ‘They’re a Simon and Garfunkel for the ‘90s.’ Marc was always especially proud of his involvement, and I’m eternally grateful to him for it.”

Page added, “He was among the first and most persistent of my friends to lend me support, advice and solidarity. He could be a nudge, but that’s only because he had a huge heart and he really, really cared. There were many, many people in his life that he would counsel and coach and cajole and mentor through their darkest hours — he’d been there and back several times himself — and I’m proud and grateful to be one of those friends. I’m lucky to have known him.”

This article first appeared on Billboard U.S.