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Chart Beat

Hot 100 First-Timers: Flo Milli Finds Her Way to the Chart With ‘Never Lose Me’

The song debuts at No. 84.

Flo Milli performs at the Sahara Tent during the 2023 Coachella Valley Music and Arts Festival on April 22, 2023 in Indio, Calif.

Flo Milli performs at the Sahara Tent during the 2023 Coachella Valley Music and Arts Festival on April 22, 2023 in Indio, Calif.

Emma McIntyre/Getty Images for Coachella

Flo Milli has been churning out chart entries for over three years, and now she’s officially a Billboard Hot 100-charting artist.

The rapper, from Mobile, Ala., debuts on the chart (dated Dec. 30) for the first time with “Never Lose Me,” released Nov. 30 via RCA Records. The song opens at No. 84 with 7 million official U.S. streams (up 21%) Dec. 15-21, according to Luminate. The gains can be partly attributed to a remix of the song featuring Lil Yachty, released Dec. 1. The song, which is slated to appear on Flo Milli’s forthcoming album, Fine Ho, Stay, samples Babyface Ray and 42 Dugg’s track “Ron Artest.”


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TikTok has also been a contributing factor to the song’s growing popularity. A portion of the track’s original version has soundtracked over 135,000 clips on the platform to date. On the TikTok Billboard Top 50 chart, the track ranks at No. 13.

“Never Lose Me” concurrently jumps 22-17 on Rap Airplay and 26-21 on Hot R&B/Hip-Hop Songs.

Flo Milli appeared on her first Billboard chart dated Aug. 8, 2020, when Ho, Why Is You Here? debuted and peaked at No. 46 on the Top R&B/Hip-Hop Albums chart and No. 78 on the Billboard 200.

She told Billboard that year, “I just always went after my heart and my passion, and I think that’s why a lot of people feel me, because I’m not afraid of anything.”

Earlier this year, Lah Pat’s “Rodeo,” featuring Flo Milli, reached No. 9 on Mainstream R&B/Hip-Hop Airplay, No. 11 on Rap Airplay, No. 14 on R&B/Hip-Hop Airplay, and No. 25 on Rhythmic Airplay. It also peaked at No. 39 on Hot R&B/Hip-Hop Songs – her first entry on the chart.

In March, Flo Milli released her second LP, You Still Here, Ho?, which features cuts with Babyface Ray, Lola Brooke and Rico Nasty, among others. She has also served as a go-to collaborator for numerous artists, including $NOT, Baby Tate, BENEE, Big Boss Vette, GoldLink, Tay Money and Yung Bleu.

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In 2022, Flo Milli performed at Billboard’s R&B/Hip-Hop Power Players celebration.

This article was first published by Billboard U.S.

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

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The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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