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Usher Explains Why a Justin Bieber Super Bowl Halftime Show Reunion ‘Didn’t Work Out’

"We're gonna do something else in the future," the superstar teased.

Usher and Justin Bieber perform onstage during Z100's Jingle Ball 2009 at Madison Square Garden on Dec. 11, 2009 in New York City.

Usher and Justin Bieber perform onstage during Z100's Jingle Ball 2009 at Madison Square Garden on Dec. 11, 2009 in New York City.

Bryan Bedder/Getty Images

As electric as Usher‘s Halftime Show performance at the 2024 Super Bowl was, fans couldn’t help but be a little bummed that a much-rumored Justin Bieber reunion didn’t take place Sunday (Feb. 11) at Allegiant Stadium in Las Vegas.

But in a recent interview, the 45-year-old superstar revealed that he did indeed ask Bieber to join him during the show — before explaining why an appearance from his one-time protégé wasn’t in the cards. “It didn’t work out with Justin,” Usher told iHeartRadio’s Breakfast Club on Friday (Feb. 16). “I honor and recognize that my brother, I think that it might’ve been the fact that he’s just wanting to tell a different story right now. And I understand that.”


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“But, we did have a brief conversation,” the “Yeah!” singer said. “We’re gonna do something else in the future. No love lost or anything like that. It’s a lot of pressure for the Super Bowl, obviously.”

Usher also predicted that, in a few years’ time, it’ll be the “Peaches” musician who headlines the big game. “He deserves it,” he said.

Though Bieber didn’t accompany Usher on the Super Bowl stage, he did watch from the stands at Allegiant alongside Hailey Bieber. The “My Boo” artist wasn’t without company during his performance, either; Ludacris, Lil Jon, will.i.am and Alicia Keys all made appearances throughout the show.

Afterward, Bieber made sure to congratulate Usher on Instagram. “LOVE YOU MY BROTHER,” he wrote. “NOONE CAN SING AND DANCE THE WAY YOU DO. LOVE YOU FROM THE DEPTHS OF MY HEART.”

Watch Usher open up about the Bieber reunion that wasn’t meant to be below.

This article was originally published by Billboard U.S.

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​

The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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