After celebrating its 20th anniversary last year, the Montreal indie rock band’s hit "I'll Believe in Anything” was featured in Crave’s queer hockey romance and increased interest in their classic 2005 debut.
Following the Montreal band’s 2005 song “I’ll Believe in Anything” landing a key soundtrack moment on the hit Canadian hockey romance, the group are set to reissue the album it comes from, Apologies to the Queen Mary. That is the band's critically acclaimed debut album, release on Sub Pop.
Over the holidays, the TV series — written and directed by Montreal’s Jacob Tierney — played a key role in the band’s track skyrocketing on streaming platforms after soundtracking a pivotal moment in episode 5 of the Crave original series, which aired Dec. 19.
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After first appearing in episode 3, the indie rock love song soundtracked an essential on-ice kiss between two characters two episodes later, which is aptly-titled "I'll Believe In Anything." Spotify reported that song’s global streams increased by over 2,650% in the weeks after the episode aired.
Wolf Parade member Spencer Krug, who sang the song, marvelled in the track’s resurgence.
“The offer came down through our publisher and label in tandem. This one was easy – for one, the premise of a sexy, gay hockey show sounds fun,” he told The Globe and Mail. “And two, Jacob Tierney is someone we’re familiar with as a band. I met him before, years ago, when he was first starting up. We talked a little bit then about me doing music for one of his projects.”
He continued: “We had no idea that the song would trend the way it is, or that it would be such, like, a main character in that last episode.”
After celebrating their debut album’s 20th anniversary last year, the group is set to embark on an Ontario tour, kicking off in St. Catharines on March 11.
In addition to Wolf Parade, the show’s soundtrack features an array of Canadian artists. After an inclusion in the show’s pilot, "Une journée parfaite" by Dumas was boosted by over 1,500% on Spotify. Feist's 2007 song "My Moon My Man" experienced the same surge following an appearance in episode 4.
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Partially set in Montreal, the series is filled with Francophone acts who are experiencing a renewed sense of interest due to the Heated Rivalry boost, including Philippe B, Alfa Rococo, Malko, Jessica Charlie and Unessential Oils.
Following its finale on Dec. 26, Heated Rivalry has become one of the most talked-about shows of 2025 into 2026 and turned co-leads Hudson Williams and Connor Storrie into overnight sensations. Many artists are lining up to get their music onto season two.
On the What Chaos! podcast, Tierney revealed that he almost asked Carly Rae Jepsen to produce an original song for season 1, but didn’t have the budget, confirming he will reach out next season. Miley Cyrus said she’s “so in” to write a song for the steamy gay hockey romance.
While Heated Rivalry isn’t eligible for this year’s Emmys, that hasn’t stopped the show, its cast, crew and its soundtrack, from reaching new heights.
