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Ximena Holuigue, organizer of the Future of Canadian Latin Music panel at POP Montreal.
Courtesy Photo

Ximena Holuigue, organizer of the Future of Canadian Latin Music panel at POP Montreal.

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POP Montreal Explores the Future of Latin Music in Canada

As part of the free POP Symposium, the festival took a deep dive into the booming wave of Latin music, unpacking its rise in Quebec, across Canada, and worldwide. The conversation wasn’t just about celebrating the sound — it was about finding ways to support and amplify the movement locally and globally.

Latin music is growing in popularity in Canada. At this year’s festival, POP Montreal explored how Quebec can meet and support the demand.

On Sunday (September 29), the POP Symposium, the free conference within the music festival, hosted a dynamic panel called The Future of Canadian Latin Music: Rising Latinx Artists and Music Entrepreneurs at the Clubhouse Rialto. The event brought together some of the most influential voices in Montreal's Latin music scene to discuss the global wave of Latin music and its impact on the Canadian and Quebecois scenes. They explored the challenges and opportunities for Latin artists, as well as the new ways of expressing the wide and diverse Latin culture without pigeonholing it in “world music” categories.

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