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Is Toronto's Hip-Hop Scene Repeating Its Own Successes?

...There is an undeniable uniformity among most of the acts receiving a significant industry co-sign – trap-leaning, downtempo, lyrically repetitive male artists, writing songs primarily about the pursuit of wealth, power and the objectification of women. 

Is Toronto's Hip-Hop Scene Repeating Its Own Successes?

By External Source

This is the digital era. Artists no longer have to fight tooth and nail to create and release content. So why, both internationally and here in Toronto, does so much of the music receiving financial backing and industry support all sound so similar?


In the last five to 10 years there has been ever-increasing outside interest in Toronto’s hip-hop and R&B scenes. While this is a beneficial trend for local musicians, including me, there is an undeniable uniformity among most of the acts receiving a significant industry co-sign – trap-leaning, downtempo, lyrically repetitive male artists, writing songs primarily about the pursuit of wealth, power and the objectification of women. 

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This isn’t hate or saltiness on my part. Drake and the Weeknd have been influential musicians, and I’m grateful for the outside attention and interest they’ve brought to Toronto. Yet so much of the music being pushed in their wake barely strays from the template established on If You’re Reading This It’s Too Late, and there are so many artists that fall outside it – all sonically or lyrically distinct in their own ways. You wouldn’t know it based on the narrow genre being sold as the Toronto Sound.

So are most hip-hop and R&B artists these days simply not seeking to innovate? Or is the music industry not supporting and incentivising originality and innovation among “urban” artists? Maybe it’s a little of both.

The limited depictions of the lives, bodies and ideas of Black people in mass media is a well-known, well-documented problem. Black artists are subject to the pigeonholing of our identities and the erasure of our individual diversity. We are shoved into predetermined templates, tailor-made for the consumption of a society socialized to believe we are inferior. When this is done long enough, many Black artists internalize these depictions and in turn create art that snugly fits into such templates. They can then be conveniently cherry-picked into stardom by the powers that be, leaving Black artists who remain bold and steadfast marginalized. 

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So there is a clear issue with race, but there’s also a gender issue – continue reading Matthew Progress's It's time to stop pigeonholing Toronto hip-hop in Now

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Brent Fitz
Courtesy Photo

Brent Fitz

FYI

Music News Digest: Winnipeg Street Named for Prolific Rocker Brent Fitz, Calgary's YYC Awards 2026 Nominees

Also this week: Bill Durst receives the Mel Brown Award, more summer festival lineups and an anniversary show for Music for Mavericks in Edmonton.

On August 7, Winnipeg hard rock multi-instrumentalist Brent Fitz was honoured by his hometown in a street-naming ceremony. Bellavista Crescent in his old neighbourhood has been given the honorary name Brent Fitz Way to celebrate the prolific Winnipeg musician.

After a stint in popular prairie rockers Streetheart in the mid-'90s (he still plays with them), the drummer, bassist and keyboardist has toured and recorded with such major hard rock stars as Alice Cooper, Vince Neil, Slash, Theory Of A Deadman, Econoline Crush, Sass Jordan, Harlequin, Gilby Clarke, Triumph, and Bruce Kulick of Kiss and he is currently a member of Toque.

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